Thematic Brand Guidelines

The brand guide provides a comprehensive framework to ensure consistent brand implementation across all touchpoints. It covers the core brand identity, articulates the brand personality and messaging, and outlines guidelines for brand application and governance. This ensures the brand is applied consistently and effectively, strengthening recognition and resonance with the target audience.

Mission Statement

Thematic's mission is to put the voice of every customer into the hands of every decision maker, making it fast and easy with analytical sophistication.

Brand values

Transparency

Thematic is open, honest, and straightforward, ensuring people are accessible and insights are clear. All company metrics are shared with the team, and everyone understands their contribution and progress. Thematic is direct in conversations and clear in explaining complex topics. Its text analysis is accurate, traceable, and linked to the source for evidence, showing layers of insight and data from customer comments to ROI.

Ambition

Thematic aims high, commits to intelligent growth, and seeks the best solutions for its customers. It focuses on building the best solution, dedicated to deep expertise and continuous improvement. Thematic champions its team members and customers, as their success is the company's success. It is willing to take calculated risks to ensure effectiveness and acts on customer feedback to continually evolve for better performance.

Collaboration

Thematic emphasizes sharing knowledge, ideas, and energy to achieve goals and celebrate success together. It looks for ways to collaborate, aligning teams on common goals using customer data evidence. Thematic builds connections within its team and with customers, aiming to be responsive and make it easy to find answers and support company decision-making.

Ownership

Thematic takes ownership of its contribution toward company goals and finds solutions when needs are identified. It focuses on effective and efficient use of time and resources and ensures decision-makers receive necessary data to own the impact of their decisions. Thematic also gives customers ownership of their data, themes, and analysis.

Usage

It's important to maintain proper spacing around the logo to avoid overcrowding.Proper spatial margins ensure a strong presence and show confidence and respect for the brand

Colors

Our palette brand is anchored by a deep purple (#4D158B), representing innovation and trust, while vibrant secondary colors provide contrast and energy. This palette reflects the synergy at the heart of our identity—combining advanced technology with human expertise to transform diverse feedback into trusted insights.

PURPLE #4d158b
RED #E41D5B
YELLOW #F9B32D
GREEN #53AC4E
ORANGE #E95714
PURPLE #4d158b
RED #E41D5B
YELLOW #F9B32D
GREEN #53AC4E
ORANGE #E95714

Gradients

PURPLE #4d158b
PURPLE #4d158b
PURPLE #4d158b
PURPLE #4d158b

Typography

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HEADLINE TYPEFACE

Multidisplay

BODY TYPEFACE

Montserrat

Imagery

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Tone of Voice

Thematic's tone of voice is clear, concise, and purposeful, avoiding unnecessary words. It is confident, intelligent, and knowledgeable, treating users as intelligent as well. The tone is conversational and respectful.

Clear and Concise

Focus on simple, clear communication, using straightforward, easy-to-understand language. Avoid unnecessary details or long explanations, ensuring every word has a purpose. Write in an active voice and simplify complex sentences.

Engaging and Accessible

Make the reader feel valued and included, regardless of their technical background. Use welcoming language, relatable metaphors, and real-world examples to explain advanced concepts. Avoid buzzwords and provide clear explanations without assuming technical understanding.

Professional Experts

Expertise is shown through clear communication, not jargon. Simplify concepts and avoid slang, cheap descriptors, or clichés. The tone is professional yet approachable, confident but not arrogant, letting facts and data speak for themselves.

Reflective and Open-Minded

Speak with humility, curiosity, and genuine openness to meaningful conversations. Embrace different perspectives, especially when describing customer challenges or industry trends, and don't be afraid to ask thoughtful questions or explore new possibilities.

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