Some companies are seeing massive growth as a result of COVID-19. This brings its own set of challenges and opportunities for customer insights & analytics leaders.
One way we’ve responded at Thematic has been to start hosting virtual roundtable discussions for customer insights and analytics professionals to connect and share
Three weeks ago, my family of four was on it’s fifth day of self isolation due to Covid-19. The terrible news from Italy started to appear and the first positive cases recorded among San Francisco Bay residents. I was refreshing my Twitter compulsively.
I kept asking myself: What should we do?
How insights and analytics professionals can turn overwhelming volumes of customer feedback into a continuous product feedback loop.
In this guideIntroductionPart 1: Different types of product feedback and how you can benefit from themPart 2: How to improve your product feedback strategyPart 3: Analyzing product feedbackPart 4: How to share product
The world has now recognised and is starting to see the devastating impact that COVID-19 (or Coronavirus) will have on the lives of many.
I live in New Zealand and at the time of writing this we have only 28 confirmed cases of Coronavirus. Despite this, businesses here are already
Do you remember last time you had to get a physical map or write down the instructions to get to a destination?
Today, it has never been easier to navigate; whether it is close to your home or in a different country or continent, there are a number of navigation
Before we get into the nitty gritty detail of Unified Data Analytics, let’s remind ourselves of the cautionary tale of a pioneer of the Internet...
Have you ever heard of Netscape?
This company, which created one of the first web browsers, is most famous for its downfall: Once owning 90% of
New York, NY – Thematic today announced that it has joined the Nielsen Connect Partner Network.
Enhanced by this partnership through Nielsen’s Global Connect business, Thematic’s proprietary approach, which combines AI and human input to rapidly and continuously surface insights that are more relevant and detailed than legacy text analytics
At Thematic, we’ve spent years researching, designing and developing our customer feedback analysis platform.
While I’d love for everyone to be using ours, I understand that you might have the resources, time and the data required to build one in-house.
There are benefits to building vs. buying. You can customize
Last year was a hard one for me!
To reset and recharge, I booked a 2-week retreat in a remote part of Peru.
To get there, I had to take a flight to San Salvador, stay there overnight, board onto another flight, take a boat trip, and then walk for
When you consider using a new solution for customer feedback analysis, you’ll need to make sure it’s accurate and reliable.
At Thematic we take accuracy seriously. We evaluate accuracy on every single dataset, and our approach depends on how much time is available.
There are three main approaches that you