Archive for March 28, 2019

The Untold Love Story Between Churn and Customer Feedback Loops

Customer churn can be a nightmare for your business, but controlling it is key to the long-term survival of your business. Why? Because repeat customers lead to higher profits for your business as they are associated with higher sales. As a matter of fact, according to the Harvard Business Report, only a 5% increase in your customer retention rates, enhances a 25% to 95% rise in your business profits. Furthermore, a study by the CMO…

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Customer Experience Update