Archive for September 17, 2019

Thematic Analysis Software: How It Works & Why You Need It

You know you need to collect customer feedback. You send out surveys and read reviews. But once you have customer feedback in-hand, what do you do with it? How do you identify common themes in customer responses — and turn that into actionable business insights?   You could spend long hours sorting through walls of text, creating spreadsheets of themes and sentiments, and manually coding each open-ended question. But this takes precious headcount and a ton…

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Customer Experience Update