Archive for October 11, 2019

Coding Qualitative Data: How to Code Qualitative Research

How many hours have you spent sitting in front of Excel spreadsheets trying to find new insights from customer feedback? You know that asking open-ended survey questions gives you more actionable insights than asking your customers for just a numerical Net Promoter Score (NPS). But when you ask open-ended, free-text questions, you end up with hundreds (or even thousands) of free-text responses.  How can you turn all of that text into quantifiable, applicable information about…

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Customer Experience Update