Archive for January 21, 2020

How accurate is Thematic at analyzing customer feedback?

In discussions with potential clients, we always hear the question, “How accurate is Thematic?” This question usually comes up for two reasons:  “I’ve been doing the analysis myself. I don’t want to compromise the accuracy when handing this task over to an automated solution.” “I realize that doing things manually isn’t the best approach. I tried different solutions. They all produced generic results that aren’t useful. Does a solution that’s sufficiently accurate even exist??” Both…

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