Archives by: Alyona Medelyan

Does it matter which customer experience metric you choose?

Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score (NPS), the traditional customer satisfaction CSAT, or a more recent invention Customer Effort Score (CES)?

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How to make the most out of YC Startup School

Last year, in 2017, my co-founder signed us up for the YCombinator’s Startup School (SUS). 10 weeks later, our lives had changed completely. We were admitted into the YC’s core program, moved to Silicon Valley and were growing faster than we could onboard customers. This year, YCombinator launched the second Startup School. And since my picture is listed on their homepage, I have received several questions about how to make the most out of this…

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Why US airlines rank best or worst, according to passengers

Last week, ThePointsGuy published the 2018 “The Best And Worst Airlines In America”. According to Forbes’ interview with Brian Kelly, the author of the report, 9 airlines were reviewed using 10 objective criteria. Here, we extend this report by adding the element of customer perception according to online reviews.

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Customer Experience Update