You've successfully subscribed to Thematic
Great! Next, complete checkout for full access to Thematic
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
Agi Marx

Agi Marx

Writer
Agi loves writing! She enjoys breaking down complex topics into clear messages that help others. She speaks four languages fluently and has lived in six different countries.
52 Posts
The rise of AI: how businesses have leveraged AI text analytics to grow in 2018 and beyond
The rise of AI: how businesses have leveraged AI text analytics to grow in 2018 and beyond
Members Public

Often, AI is portrayed in the media as this ever-growing frenzy that will ultimately lead to robots stealing our jobs. And, how we should fear computers that are more intelligent than we are. Really? But as 2018 comes to a close, it’s clear some businesses aren’t paying attention

AI & NLP
How to use prescriptive analytics to improve your customer relationships
How to use prescriptive analytics to improve your customer relationships
Members Public

Following on from a previous blog post, a great example of prescriptive analytics, shared by Bain, is the one of DiDi. DiDi is a major Chinese ride-sharing company providing transportation services for more than 450 million users across over 400 cities in China (i.e. many times bigger than Uber,

AI & NLP
The case for making customer experience a business priority
The case for making customer experience a business priority
Members Public

Why focus on the customer experience as a business priority? The most successful companies understand that achieving high customer lifetime value is the result of consistently delivering excellent customer service and customer experience (CX). Superior Customer Experience Leads to More Customers Companies who have a superior CX have an increased

Customer Experience
Real-world examples of AI analytics in action
Real-world examples of AI analytics in action
Members Public

With the help of artificial intelligence (AI) technologies, businesses today can easily predict what customers want and respond accordingly. A huge benefit of using AI is just this ability for more accurate prediction of customer needs. What’s sophisticated AI look like in the real world? As Kindzierski writes for

AI & NLP
Artificial Intelligence (AI) and Customer Experience in the limelight
Artificial Intelligence (AI) and Customer Experience in the limelight
Members Public

There is no argument that AI is here and it’s here to stay. AI has been a hyped-up term for quite a while and is now a reality. This blog is a start of a series of blogs focusing on AI and how it can help improve your customer

Customer Experience
7 nuggets of learnings from SaaStr 2018
7 nuggets of learnings from SaaStr 2018
Members Public

To be right in the heart of the SaaS (software as a service) action, and learn from the best in the industry, we hopped over to San Francisco, USA, to attended SaaStr [https://www.saastrannual.com/] 2018 — the biggest SaaS conference in the world. It’s literally where the crème

Thematic
3 ways Artificial Intelligence and Machine Learning improve CX
3 ways Artificial Intelligence and Machine Learning improve CX
Members Public

Artificial intelligence (AI) tools make it possible to easier anticipate customer needs in multiple ways. For example, marketers can analyze vast volumes of customer data, identifying the characteristics of high-value past customers which allows businesses to create highly personalized campaigns. Sales teams can quickly identify customer purchasing patterns and customer

AI & NLP
Annette Franz shares her 7 deadly sins of customer experience
Annette Franz shares her 7 deadly sins of customer experience
Members Public

Customer experience expert, Annette Franz, shares her “7 Deadly Sins of Customer Experience” and her best tips for a successful customer experience transformation journey. Annette, please can you give us an overview of your career to date? I’ve been in this customer experience profession since long before it was

Customer Experience
The Kano Model - guest post by Michael D. Lieberman
The Kano Model - guest post by Michael D. Lieberman
Members Public

In this guest post, Michael Lieberman takes us through the Kano Model of customer satisfaction. This simple, powerful model is used to understand the difference between Basic, Performance, and Delighter features of a product or service.

Customer Experience
Customer experience insights with Jeremy Watkin, Customer Service Leader at FCR
Customer experience insights with Jeremy Watkin, Customer Service Leader at FCR
Members Public

We interview Jeremy Watkin, the Customer Experience Leader at FCR and co-founder and regular contributor on Customer Service Life. He shares his keys to building a great customer experience program and how lack of employee engagement can affect the customer experience. Can you briefly explain your background and current role

Customer Experience
Guest interview: Sean Hawkins, Customer Service Leader & Speaker
Guest interview: Sean Hawkins, Customer Service Leader & Speaker
Members Public

Thank you to Sean Hawkins, Customer Service Leader & Speaker, for making the time to do an interview with us on the subjects of customer experience and customer retention. In terms of achieving organizational success, can you define the importance of the relationship between employees and customers? If you don’t

Customer Experience
Why you should never tell the customer “no”, says Richard Shapiro
Why you should never tell the customer “no”, says Richard Shapiro
Members Public

We pick Richard Shapiro’s brain on best practices for customer satisfaction and customer experience. As the founder and president of The Center For Client Retention (TCFCR), he is a great candidate for our guest interview. Name at least 3 key factors that you believe affect customer satisfaction, whether positive

Customer Experience