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INSIGHTS by Thematic
Lynn Hunsaker

Lynn Hunsaker

Focus on critical Voice of Customer issues - do more with less

Focus on critical Voice of Customer issues - do more with less

How do you focus on just the critical issues when you’re analyzing VOC insights? Here, we look at the Pareto principle. This is part 4 of our blog series from our webinar “5 practical ways to influence managers for Voice of Customer (VOC) success”, by myself and Dr.

Lynn Hunsaker
Lynn Hunsaker
Customer Experience
How to tell your Voice of Customer story with pattern discovery

How to tell your Voice of Customer story with pattern discovery

Here, we’ll give some examples of how to tell the story of your VOC compellingly to your stakeholders that you are trying to influence, to ensure you have a successful VOC programme. This is part 3 of our blog series from our webinar “5 practical ways to influence managers

Lynn Hunsaker
Lynn Hunsaker
Customer Experience
Motivate stakeholders for VOC using customer lifetime value

Motivate stakeholders for VOC using customer lifetime value

Here, we go through important factors to consider when using insights from your voice of customer (VOC) programme, looking at customer lifetime value, in particular, to motivate your internal stakeholders to take action. These factors can also be helpful for prioritizing which tasks to act upon first

Lynn Hunsaker
Lynn Hunsaker
Customer Experience