Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.
How are insights leaders using AI to help them be more successful? Several thought leaders shared their perceptions with us at TMRE 2023 - here are 5 key considerations.
Thematic now has a feedback categorization filter, so you can effortlessly identify all the Questions, Issues and Requests within your customer feedback.
With Thematic's Quick Edit feature, you can edit your themes on the fly as you’re viewing data. And for the first time, you can also change the sentiment!
Customer-led product strategy is about designing the best product experience. But how should you approach it, and avoid common pitfalls?
Instacart has four distinct types of customers: their end consumers, personal shoppers, retailers, and the companies advertising on their platform. Hear from Ant Marty about how she uses Thematic to solve for the whole customer experience.
Our team is fully remote, which works really well for us. But we do like to bring the team together in person each year - this time we met in New Zealand!
You might already be sold on feedback analytics software - welcome to the club! But now you need to prove that it's a worthwhile investment. We've put together this post to help you build a business case for feedback analytics.
Product discovery guides product development teams to find the right problems to solve for their customers. But what is product discovery, and what makes it work well?
When you’ve got big data, you need the right analytics tools to make sense of it! We’ve pulled together this list of the best text analytics software platforms to help you decide on the right provider for your company.
We'd like to highlight a couple of product updates which will make your life easier: integrations management and data upload history.
Our product team's latest invention is the key takeaways widget. It provides a shortlist of key takeaways based on what’s showing up in your data, and it feels like pure magic!
The Thematic team gave feedback on several high profile brands to discover Thematic’s favorite - as well as the reasons why.