The Beginner's Guide to Customer Experience Analytics
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Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.
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We've updated Thematic's filter interface so it's faster and easier to use. We also have new filtering options and the ability to filter by themes!
Can you trust AI when you don't understand the way it makes decisions? Or do you need control? Learn how AI and people can collaborate to get the best insights from feedback faster.
We’re delighted to announce that we have been named a High Performer at G2.com for three categories: Feedback Analytics Software, Text Analysis Software and Enterprise Feedback Management.
We understand if you have some concerns about how Thematic can work for you, but we’re keen to put your fears to rest! Here are some of the biggest concerns our prospective customers bring to us, and how we eliminate each and every one.
When you have a lot of text feedback, how do you begin to make sense of it all? One of the best approaches is thematic analysis.
Building a story from customer feedback is a critical skill you need to learn, especially if you're responsible for delivering insights across your company.
There's an avalanche of data out there, and it's fun for us here at Thematic to put our platform through its paces and see what turns up. In this case, we analyzed reviews of the Apple Music app on the Google Play store.
As a marketing director at America’s largest online food delivery company, Emma is on a quest to understand what matters most to the DoorDash delivery drivers – or dashers – who are her customers.
We’re happy to say that Thematic is now able to integrate and analyze the text within a specific Slack channel to uncover the sentiment and themes of each message.
A game-changing system that product ops can (and should!) implement is a Voice of the Customer (VOC) program for the product team. Done right, a VOC program will improve decision-making, clarify priorities and validate product roadmaps.
Customer intelligence is crucial to building better products and experiences. It's the system of collecting and analyzing customer data to access the deep understanding and actionable insights your product team need.
When it comes to analyzing feedback, AI can be your best friend. But can you trust text analytics software if you don’t understand how it works?