We’ve used the AI powers of Thematic to see whether we can find any juicy insights in customer feedback, and here’s what we found.
We’ve analyzed 16335 publicly available online reviews for 4 brands which often come to mind when thinking “luxury, global fashion brands”: Louis Vuitton (LV), Gucci, Prada, and
Have you heard of Thematic analysis? If you are working in insights or data analysis, you will have heard of Sentiment Analysis. It answers the question “Is this mentioned in a positive or a negative light?”.
Here, we’ll give some examples of how to tell the story of your VOC compellingly to your stakeholders that you are trying to influence, to ensure you have a successful VOC programme.
This is part 3 of our blog series from our webinar “5 practical ways to influence managers for Voice
If you missed our webinar "Customer-centric leadership - Lessons from Jeanne Bliss, catch the recording here!
You may have heard of Art.com; the online e-commerce platform that brings easily accessible, top-notch art to everyone. The company has gone through a lot of changes recently, in a short amount of time.
It's always inspiring to hear how our Thematic clients are able to leverage insights derived from analyzing customer feedback. I'd like to share with you the story of how Melodics got some pretty big Aha! moments when they started digging deeper into their feedback data.
If you missed our popular webinar on 5 Practical Ways to Influence Managers for VOC Success, catch the recording here!
In this webinar recording, we go through 5 essential and practical tools, see below for more info.
If you missed our popular webinar on how AI can improve customer experience, catch the recording here!
In this webinar recording, you'll get an insight from industry experts on how AI can be applied to the customer experience.
Here, we go through important factors to consider when using insights from your voice of customer (VOC) programme, looking at customer lifetime value, in particular, to motivate your internal stakeholders to take action. These factors can also be helpful for prioritizing which tasks to act upon first using your VOC insights.