The Beginner's Guide to Customer Experience Analytics
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Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.
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We’ve implemented a new feature called Workflows, which triggers email or Slack notifications based on detected changes in your data.
An essential part of product development, product validation utilizes feedback analysis to eliminate dead ends and false starts. Here’s what you need to know.
Through using Thematic, Levels can focus on specifics in user experiences and be more human-centered in their design solutions.
Our labels update helps you to get more value from your feedback data, while summarization makes it easier and faster to get insight into how to address an issue.
Dear friends of Thematic, I want to add some color into the coverage of the war in Ukraine. I was born in Crimea to parents with mixed heritage. My dad is part-Ukrainian and part-German. My mum is part-Ukrainian and part-Russian. I spent my summers with my grandparents in Kryvyi Rih,
Product reviews are one of the most comprehensive and useful sources of insider info available, anywhere. These often have gold nuggets that can guide development, troubleshoot new initiatives, and improve customer experience. They provide a helpful benchmark to compare your offerings to the competition, showing both your strong points and
It’s been a couple of months since our last product announcement. We are itching to share a big new release, and share with you some of the other cool product updates that are now live. Introducing Chat Analytics Chat Analytics is now available for Thematic customers! With this new
When we conduct qualitative methods of research, need to explain changes in metrics or understand people's opinions, we always turn to qualitative data. Qualitative data is typically generated through: * Interview transcripts * Surveys with open-ended questions * Contact center transcripts * Texts and documents * Audio and video recordings * Observational notes Compared to quantitative
Feedback analytics can unleash the power of CX metrics by telling the “why” behind these scores. Learn how you can benefit from feedback analytics.
Wouldn’t it be awesome if you could automatically analyze your support conversations to gain deep, actionable insights? Thematic has just rolled out two new integrations with Zendesk and Intercom. With just one click, you can now send your customer conversations to Thematic for automated tagging and analysis. Read on
Each month, Thematic hosts a virtual roundtable for CX & insights professionals within our community. Together, we discuss how we’re seeing this space evolving and swap notes on best practices! Join our community here. This month our members joined the call ready dive into the field of sharing insights. We
Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give