A Comprehensive Guide to Voice of the Customer for eCommerce
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The best eCommerce customers have a high repeat purchase rate and leave positive comments. Say, a proportion of these high-repeat customers start to drop off. They’re buying less, then suddenly not buying at all. What’s happening? You’re not face-to-face with these customers, so you need a way
Recent posts
How useful and authentic are your customer-related KPIs? This was the topic of discussion during our recent community call for insights professionals.
Recently, I hosted a webinar with Priya Thurai, Head of Customer Insights at Watercare NZ. We discussed the integral role customer insights have played in enabling their team to improve how they engage in the community. Today, Watercare continues to use Thematic insights to inform their decision making - driving
Recently, I joined a webinar with Michael Sherwood, Head of Digital Experience at Atom bank. Together, we discussed their mission to create a differentiated and customer-centric banking experience. Having been a customer of Thematic for over 3 years, the insights they’ve gained with us have been integral to their
We don’t tend to talk about our product roadmap and updates on this blog, so this is the first blog post of this kind. And we are starting with 3 killer features: * You can now continuously discover more specific themes by interacting with our AI * You can now easily
Recently, I spoke at AskNicely’s virtual Frontline Magic event. I talked about how customer feedback can reveal what is most memorable about a frontline experience. You can watch it here, but I’ve also taken the time to summarise the key takeaways in this post! Intuitively we understand that
What is the secret to achieving more with less? As you and I well know, it’s all about working on the right things. However, so much resource is dedicated to building the wrong things. Software companies are notoriously bad at this. Pendo.io analyzed usage data collected by SaaS
In a recent presentation for NEXT by the Insights Associations, LinkedIn market research professional Allison Schoer joined Thematic’s co-founder Alyona Medelyan to share how LinkedIn uses Thematic to dig deep into feedback trends, align stakeholders around initiatives. If you would like to watch the presentation, check it out below.
I like technology. Whenever there is a new release of a smart device, I’d read about it. But not for smartwatches. For some people, a smartwatch is an everyday essential but for me, it seemed like another device that throws all the notifications we don’t need at us,
Customer feedback doesn't have all the answers. But it has critical insights for strategy and prioritization. Thematic is a B2B SaaS company. We aren't swimming in feedback. Every piece of feedback counts. Collecting and analyzing this feedback requires a different approach. We receive feedback from many places: * our in-product NPS
Have you ever left feedback as a customer yourself? Your star rating or a satisfaction score will tell how you feel, but it's your comment that will explain why. Unfortunately, while most businesses collect feedback, they do not analyze text comments. It’s too hard to read through all those
CX (Customer Experience) has become a bit of a buzzword, which is fantastic! More and more businesses are recognizing the importance of two things: 1. Understanding the customers' experience. 2. Implementing a customer centric mindset throughout the organization. As I mentioned in my last article (CX vs CS), improving CX
What is GPT-3 exactly? And what does this new AI model mean for customer feedback analysis?