Posts Tagged: Artificial Intelligence

How to use prescriptive analytics to improve your customer relationships

Following on from a previous blog post, a great example of prescriptive analytics, shared by Bain, is the one of DiDi. DiDi is a major Chinese ride-sharing company providing transportation services for more than 450 million users across over 400 cities in China (i.e. many times bigger than Uber, whose China operations DiDi acquired and absorbed in 2016).

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3 ways Artificial Intelligence and Machine Learning improve CX

Artificial intelligence (AI) tools make it possible to easier anticipate customer needs in multiple ways. For example, marketers can analyze vast volumes of customer data, identifying the characteristics of high-value past customers which allows businesses to create highly personalized campaigns. Sales teams can quickly identify customer purchasing patterns and customer service reps can deliver relevant actions and sales offers.

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Customer Experience Update