Product feedback at scale

Drive customer satisfaction by prioritizing your product roadmap with insights from in-app feedback, email surveys, or product reviews.

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Drive customer satisfaction by prioritizing your product roadmap with insights from in-app feedback, email surveys, or product reviews.

Whether the products are physical or digital, companies strive to improve customer adoption and satisfaction. Using survey tools, they collect feedback directed at the product, its versions or features.

Product and operational teams will be more closely aligned through a customer feedback loop that accelerates agile methodologies.

Thematic finds insights in feedback that help companies prioritize their roadmap by identifying shortcomings and missing features, alerts to issues or roadblacks, and understand what makes people buy these products.

Use case video

Case studies

On-demand food delivery service

Thematic was used by the product, insights, and operations teams at an on-demand food delivery service, which exists in hundreds of cities in North America.
Goals
  • Understand why certain markets aren’t growing as quickly.
  • Discover and prioritize issues related to customer adoption.
  • Understand why users are leaving the platform.
  • Improve performance of delivery people.
Results
60x Cost savings compared to traditional market research agency methodology.
5.4pt NPS increase and 2x faster growth since uncovering payment issues in one of the markets.
Thematic was used by the product, insights, and operations teams at an on-demand food delivery service, which exists in hundreds of cities in North America.
“Thematic has the fidelity that is required to dig deeper. It's a great tool for investigating specific issues.”
Project Manager

Melodics

Melodics, founded in 2014, is an app that adapts to your abilities to help you improve playing the keyboard and drums.
Goals
  • Gain insight into what Melodics users actually want.
  • Gain insights about their customers at critical moments in their journey - the “moments of truth”.
  • Use these new insights to align priorities.
Results
2x Thematic insights helped Melodic double its month-over-month user growth.
Better Roadmap Actionable insights in NPS that informed product direction.
Melodics, founded in 2014, is an app that adapts to your abilities to help you improve playing the keyboard and drums.
Sam Gribben
“The value of Thematic is the way it is able to distil a qualitative dataset that is laborious to go in, and pull out the things that really matter.”
Sam Gribben
CEO, Melodics