Product update: Our new Feedback Tool makes it easier to digest feedback

As the cold season starts here in New Zealand, our product team needs no further warmth than their fiery ambition to make Thematic a world-class feedback analytics solution.

With that out of the way, here’s the latest Thematic product update!

We’ve launched our Feedback Tool

We’ve realised that a lot of Thematic users are interested in not only analyzing but also reading customer feedback. We want to make this experience as seamless as possible for you.

The Feedback Tool uses a familiar table layout to list all your customer feedback, alongside themes discovered by Thematic.

You can view all feedback, feedback that mentions a specific theme, or feedback mentioning a combination of themes. Just click on the theme or select it from the drop-down. You can also filter and sort by sentiment, or any meta-data linked to that piece of feedback..

The table view makes it easy to find stories in feedback that you need to win over stakeholders. Because stories evoke emotions. So having the right story makes the data-driven insight even more impactful. We want to give you great ammunition when it’s crunch time in the meeting room.

Similar themes are now automatically merged

We’ve improved the raw AI generated output of Thematic. Our AI will now detect separate themes that are similar in nature, and merge them into one theme.

What this means for you is less work, and better themes out of the box.

We’ve updated the impact widget

The impact widget shows you the negative or positive impact that themes are having on your scores. This is useful for discovering exactly why your scores are decreasing, or why you deserve a pat on the back.

We’ve taken that one step further. The impact widget now includes sub-themes as well as base themes. This means that your impact analysis becomes just that little bit more granular, giving your insights more context.

New data usage tool

A small addition to Thematic that we thought may be worth mentioning here. You can now find out how much data you have processed. See overall totals, the trend over time, and per-dataset breakdowns.

We’ve improved the display of themes in the comments area

This is a small UI tweak that makes themes and other metadata more obvious. Instead of hiding everything below a small down arrow, we now show a brief summary of top-level themes and a ‘more’ button.