A sentiment bar is in the foreground while an interweaving metric system (data set) sits in the background.

Evaluate and Improve Sentiment Analysis Datasets: A 5-Step Guide for Insights Teams Members Public

Use this 5-step checklist to evaluate and improve sentiment datasets for accurate, ethical, and bias-aware insights.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis
A decisive finger is pointing upwards, deciding between all 9 CX apps floating around it.

Qualitative Data Analysis Software in 2025: Compare 9 Tools for CX, Research, and UX Members Public

Explore 9 top QDA platforms for customer feedback, UX, and research. Find the best tool for your data and team needs.

Kyo Zapanta
Kyo Zapanta
Data analytics
Different roles are using the same stack - representing sharing the same curriculums/module.

A Guide to Role-Based Voice of the Customer Training for CX, Insights, and Leadership Teams Members Public

Learn how to build effective, role-based VoC training for CX, insights, and leadership teams that turns feedback into real business impact.

Kyo Zapanta
Kyo Zapanta
Voice of Customer
A question mark floats on top of feedback. We see a user icon illuminated at the bottom.

How Reflexive Thematic Analysis Reveals the ‘Why’ Behind Customer Feedback Members Public

Discover how reflexive thematic analysis uncovers deeper CX insights hidden behind reviews, survey data, and support calls.

Kyo Zapanta
Kyo Zapanta
Feedback Analysis
A data pipeline is visualized - several data points go through it with the end having a closed loop.

How Atlassian Built a Scalable Data Pipeline to Close the Loop with Customers Members Public

Discover how Atlassian built a scalable feedback system to turn unstructured data into insight, action, and measurable results.

Kyo Zapanta
Kyo Zapanta
Customer Experience
A woman is going through and reviewing scales, graphs, and sentiments scores.

What Is a Sentiment Score? Scales, Formulas, and How to Use It Members Public

Learn what a sentiment score is, how it’s calculated, and how CX teams use it as a reliable KPI for decision-making and alerts.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis

Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic Members Public

Mitre 10 New Zealand isn’t just hammering nails – it’s hammering home customer pain points to key executives, one story at a time. And the tool of choice isn’t a dashboard. It’s a newsroom powered by Thematic AI text analytics.

Mark Vaughan
Mark Vaughan
Using Thematic
A feedback bubble has an ascending linea graph imposed upon it.

How To Turn Product-Review Sentiment into a CX Roadmap Members Public

Learn how to use produce review data for sentiment analysis to find CX issues, rank features, and fix what matters—across SaaS, apps, and products.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis

Table of Contents