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Essential resources & insights that level up how you analyze, decide, and lead with unstructured data in an AI-driven future

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How to Visualize Qualitative Data Insights with Dashboards

Learn how to take your unstructured qualitative data and turn it into insightful visualizations inside a useful dashboard.

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How to Do Voice of Customer Research (Step-by-Step Guide)

How to Use Open‑Ended Feedback Across Your Organization

How You Should Use Open-Enders in Your Surveys

Retail AI Feedback Analytics Case Study: Should You Build or Buy an AI Feedback Analytics Platform?

When to Use a Hybrid Build-Partner Model for Customer Feedback AI

Getting Started with Feedback

See more Getting Started with Feedback

How to Do Voice of Customer Research (Step-by-Step Guide)

How You Should Use Open-Enders in Your Surveys

Choose Open-Ended Comments and Conversations Over Rating Scales

Beyond the Metrics: 5 Advantages of Qualitative Research That Drives Business

Calculating the ROI of CX: Complete Guide 2025

Feedback Analysis & Insights

See more Feedback Analysis & Insights

How to Visualize Qualitative Data Insights with Dashboards

How to Use Aspect-Based Sentiment Analysis to Pinpoint and Prioritize Customer Issues

AI Qualitative Data Analysis: Practical Tools, Ethical Guardrails, and Real-World Results

How to Run a 5-Day Rapid Qualitative Analysis Sprint Without Losing Rigor

Guides

Build, Buy or Partner? A Layered Guide to AI Feedback Analytics

Transforming customer feedback with AI holds immense potential, but many organizations stumble into unexpected challenges.

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Driving Action from Feedback

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Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic

7 Ways to Prioritize CX Investment Using Thematic and Critical Feedback Points

How the Inner Loop Turns Feedback Into Loyalty

What is a feedback loop and how does it work?

Additional Resources

Check out our Case Studies

Learn from your peers, experts and influencers in customer experience, insights and analytics.

How Orion Air Airways Transformed Customer Feedback Into a 13% NPS Increase and Operational Excellence

Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic

How Thematic Drives Data-Driven Prioritization for Hopin

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Additional Resources

Check out our other resources on Guides

Learn from your peers, experts and influencers in customer experience, insights and analytics.

Build, Buy or Partner? A Layered Guide to AI Feedback Analytics

Beyond Traditional NLP: How LLMs and Generative AI Are Transforming Text Analytics

The Professionals’ VoC Handbook

View all Guides

Scaling Feedback Programs

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How to Use Open‑Ended Feedback Across Your Organization

How Atlassian Built a Scalable Data Pipeline to Close the Loop with Customers

Customer Journey Insights: The 10-Step Playbook to Map, Measure & Improve Every Touchpoint

The ROI of VOC: 7 Expert Insights from Paul Stevenson and Rick Denton

Data Analytics

Humanising Hardware

Last updated

10 June 2025

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How Mitre10 Made Voice of Customer Actionable with Thematic.

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Feedback Tech & Innovation

See more Feedback Tech & Innovation

Retail AI Feedback Analytics Case Study: Should You Build or Buy an AI Feedback Analytics Platform?

When to Use a Hybrid Build-Partner Model for Customer Feedback AI

Infrastructure Requirements for In-House AI Text Analytics: Do You Have What It Takes?

Build or Buy? A Quick Decision Matrix for AI-Powered Feedback Analysis

A Guide to Role-Based Voice of the Customer Training for CX, Insights, and Leadership Teams

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Cost to Build an AI Platform for Unstructured Data Analytics vs. Buying Off-the-Shelf

Compare the cost to build an AI feedback analytics platform vs. buying one. Includes examples, risks, and a TCO checklist.