Evaluate and Improve Sentiment Analysis Datasets: A 5-Step Guide for Insights Teams Paid Members Public
Use this 5-step checklist to evaluate and improve sentiment datasets for accurate, ethical, and bias-aware insights.
Qualitative Data Analysis Software in 2025: Compare 9 Tools for CX, Research, and UX Paid Members Public
Explore 9 top QDA platforms for customer feedback, UX, and research. Find the best tool for your data and team needs.
A Guide to Role-Based Voice of the Customer Training for CX, Insights, and Leadership Teams Paid Members Public
Learn how to build effective, role-based VoC training for CX, insights, and leadership teams that turns feedback into real business impact.
How Reflexive Thematic Analysis Reveals the ‘Why’ Behind Customer Feedback Paid Members Public
Discover how reflexive thematic analysis uncovers deeper CX insights hidden behind reviews, survey data, and support calls.
How Atlassian Built a Scalable Data Pipeline to Close the Loop with Customers Paid Members Public
Discover how Atlassian built a scalable feedback system to turn unstructured data into insight, action, and measurable results.
What Is a Sentiment Score? Scales, Formulas, and How to Use It Paid Members Public
Learn what a sentiment score is, how it’s calculated, and how CX teams use it as a reliable KPI for decision-making and alerts.
Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic Paid Members Public
Mitre 10 New Zealand isn’t just hammering nails – it’s hammering home customer pain points to key executives, one story at a time. And the tool of choice isn’t a dashboard. It’s a newsroom powered by Thematic AI text analytics.
How To Turn Product-Review Sentiment into a CX Roadmap Paid Members Public
Learn how to use produce review data for sentiment analysis to find CX issues, rank features, and fix what matters—across SaaS, apps, and products.