You've successfully subscribed to Thematic
Great! Next, complete checkout for full access to Thematic
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.

Customer Metrics

30 Posts
How to measure customer satisfaction: the complete guide
How to measure customer satisfaction: the complete guide

Everyone says they want customers to be satisfied, but what are you actually doing to make customers happy? How do you know if you’re on the right track? How do you know if your customer satisfaction efforts make a difference? Why even aim for customer satisfaction at all? We

Tyler Dye
Tyler Dye
Churn & Loyalty
Community Soundbites: How authentic are your customer-related KPIs?
Community Soundbites: How authentic are your customer-related KPIs?

Each month, Thematic hosts a virtual roundtable (a casual Zoom call) for insights professionals within our community. Together, we discuss how we’re seeing this space evolving and swap notes on best practices! Join our community here. COVID is continuing to create CX complexities - so connecting with people facing

Chloe Narain
Chloe Narain
Customer Metrics
4 Tips For Creating A VoC Program That Can Measure CX Success
4 Tips For Creating A VoC Program That Can Measure CX Success

CX (Customer Experience) has become a bit of a buzzword, which is fantastic! More and more businesses are recognizing the importance of two things: 1. Understanding the customers' experience. 2. Implementing a customer centric mindset throughout the organization. As I mentioned in my last article (CX vs CS), improving CX

Melanie Disse
Melanie Disse
Customer Experience
The touchpoint NPS oxymoron - The likelihood to recommend a brand isn’t built on a single interaction
The touchpoint NPS oxymoron - The likelihood to recommend a brand isn’t built on a single interaction

Traditionally, customer research and insights teams were tasked with capturing the voice of the customer, and generating meaningful insights to inform decision-making and ultimately improve CX. Market research was the easiest way to gather customer feedback strategically, rather than listening to anecdotal stories from sales or contact centre agents. Amongst

Melanie Disse
Melanie Disse
Customer Experience
Calculating the ROI of CX: Complete Guide 2020 [Includes Spreadsheets]
Calculating the ROI of CX: Complete Guide 2020 [Includes Spreadsheets]

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (ROI of CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. We’ve also created spreadsheets

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & NLP
How to get CX buy-in from decision makers to truly improve CX: Report surveying 150 CX professionals
How to get CX buy-in from decision makers to truly improve CX: Report surveying 150 CX professionals

Getting CX buy-in and commitment for CX initiatives from executive leaders is key when it comes to driving real results for customers, but many CX leaders struggle with this. We surveyed 150 CX professionals to learn about their current role and situation: Are they getting buy-in in their organization? Which

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
How to analyze survey data: best practices for actionable insights from survey analysis
How to analyze survey data: best practices for actionable insights from survey analysis

Just started using a new survey tool? Collected all of your survey data? Great. Confused about what to do next and how to achieve the optimal survey analysis? Don’t be. If you’ve ever stared at an Excel sheet filled with thousands of rows of survey data and not

Agi Marx
Agi Marx
Customer Metrics
Don’t let customer satisfaction surveys tarnish your brand
Don’t let customer satisfaction surveys tarnish your brand

The idea of customer satisfaction surveys originated with good intent. Businesses wanted to know how their customer’s felt so they could make things better. Unfortunately, somewhere along the way, things went wrong. Now, customers are surveyed incessantly. Some companies hound their buyers for responses after every interaction and then

Joellyn Sargent
Joellyn Sargent
Customer Experience
How to create unified customer data through advancements in technology
How to create unified customer data through advancements in technology

Sometimes customer experience leaders make things more complicated than they need to be. If you ask consumers what they want, they’ll tell you quite plainly: fast, simple experiences and good prices.  Fancy technology and personalization for its own sake?  Not so much. Customers want technology that makes

David Raab
David Raab
Customer Metrics
How to leverage your customer insights for growth in 2019
How to leverage your customer insights for growth in 2019

If you have a big growth goal to reach in 2019, you can leverage your customer insights from your Voice of Customer (VOC) data to achieve it. And on the flip side, if you have already invested in a VOC initiative, there are multiple ways you can use this data

Agi Marx
Agi Marx
Customer Metrics
Are you really engaging customers? 3 tips to get customer engagement right
Are you really engaging customers? 3 tips to get customer engagement right

Are you doing customer engagement right? Too many marketers assume that their strategies and offers are engaging their customers. This assumption is often wrong. Unless you are engaged in two-way dialogue and providing value-added communications, you have no idea what customers think about your business and your marketing tactics. Our

Ernan Roman
Ernan Roman
Customer Experience
Vodafone: transforming customer experience with Thematic insights
Vodafone: transforming customer experience with Thematic insights

Vodafone New Zealand has measured Touchpoint Net Promoter Score (TNPS) for many years. Three years ago, Vodafone Group migrated to an established Voice-of-the-Customer platform and Vodafone New Zealand was a key pilot market. In 2018 the company set an ambitious goal to significantly increase Touchpoint NPS across all customer-facing teams.

Agi Marx
Agi Marx
AI & NLP