Customer Experience
Read blog articles and stories on how to measure customer experience, how to identify what you need to improve and how to analyze feedback data to understand your customer needs.
Choose Open-Ended Comments and Conversations Over Rating Scales Paid Members Public
Why you should choose open-ended comments, and conversations, over rating scales.
6 Ways to Use Sentiment Analysis to Improve Customer Experience Paid Members Public
Discover six data-backed tactics to turn customer sentiment into churn reduction, higher NPS, and real-time service wins within weeks.
How Atlassian Built a Scalable Data Pipeline to Close the Loop with Customers Paid Members Public
Discover how Atlassian built a scalable feedback system to turn unstructured data into insight, action, and measurable results.
7 Ways to Prioritize CX Investment Using Thematic and Critical Feedback Points Paid Members Public
Discover practical ways to use thematic and critical points in feedback analysis to make informed CX investment decisions.
How the Inner Loop Turns Feedback Into Loyalty Paid Members Public
Learn how the inner loop helps teams act on feedback fast—boosting customer satisfaction and loyalty.
What Voice of Customer Teams Need to Know About the Modern Data Stack Paid Members Public
Explore how VoC teams can use the Modern Data Stack to unify feedback, drive action, and scale impact across the entire organization.
What is a feedback loop and how does it work? Paid Members Public
Feedback loops help businesses to understand their customers' needs better and make informed decisions to improve customer experience. Here's a quick breakdown.
The Untold Love Story Between Churn and Customer Feedback Loops Paid Members Public
Customer churn can be a nightmare, but controlling it is key to the long-term survival of your business. Why? Because repeat customers lead to higher profits for your business as they are associated with higher sales.