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Recent posts

Getting a Dasher sense: How Emma Glazer at DoorDash builds customer understanding
Getting a Dasher sense: How Emma Glazer at DoorDash builds customer understanding

As a marketing director at America’s largest online food delivery company, Emma is on a quest to understand what matters most to the DoorDash delivery drivers – or dashers – who are her customers.

Customer Experience
Product update: Slack analysis
Product update: Slack analysis

We’re happy to say that Thematic is now able to integrate and analyze the text within a specific Slack channel to uncover the sentiment and themes of each message.

Product Experience
Voice of the Customer for Product Operations
Voice of the Customer for Product Operations

A game-changing system that product ops can (and should!) implement is a Voice of the Customer (VOC) program for the product team. Done right, a VOC program will improve decision-making, clarify priorities and validate product roadmaps.

Product Experience
Why Customer Intelligence is a big deal for product teams
Why Customer Intelligence is a big deal for product teams

Customer intelligence is crucial to building better products and experiences. It's the system of collecting and analyzing customer data to access the deep understanding and actionable insights your product team need.

Product Experience
Product update: Introducing Workflows
Product update: Introducing Workflows

We’ve implemented a new feature called Workflows, which triggers email or Slack notifications based on detected changes in your data.

Product Experience
Product validation: Using customer feedback analytics to build a roadmap
Product validation: Using customer feedback analytics to build a roadmap

An essential part of product development, product validation utilizes feedback analysis to eliminate dead ends and false starts. Here’s what you need to know.

Product Experience
Unlocking contextual insights with Levels to build a better product
Unlocking contextual insights with Levels to build a better product

Through using Thematic, Levels can focus on specifics in user experiences and be more human-centered in their design solutions.

Customer Journeys
Product update: Introducing Labels and Theme Summarization
Product update: Introducing Labels and Theme Summarization

Our labels update helps you to get more value from your feedback data, while summarization makes it easier and faster to get insight into how to address an issue.

Thematic
A personal story... We stand with Ukraine
A personal story... We stand with Ukraine

Dear friends of Thematic, I want to add some color into the coverage of the war in Ukraine. I was born in Crimea to parents with mixed heritage. My dad is part-Ukrainian and part-German. My mum is part-Ukrainian and part-Russian. I spent my summers with my grandparents in Kryvyi Rih,

Thematic
Review Analysis: How to analyze customer & product reviews
Review Analysis: How to analyze customer & product reviews

Product reviews are one of the most comprehensive and useful sources of insider info available, anywhere. These often have gold nuggets that can guide development, troubleshoot new initiatives, and improve customer experience. They provide a helpful benchmark to compare your offerings to the competition, showing both your strong points and

Product Experience
Introducing Chat Analytics - Analyze chat & support conversations in Thematic
Introducing Chat Analytics - Analyze chat & support conversations in Thematic

It’s been a couple of months since our last product announcement. We are itching to share a big new release, and share with you some of the other cool product updates that are now live. Introducing Chat AnalyticsChat Analytics is now available for Thematic customers! With this new release,

Thematic
Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)
Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)

When we conduct research, need to explain changes in metrics or understand people's opinions, we always turn to qualitative data. Qualitative data is typically generated through: Interview transcriptsSurveys with open-ended questionsContact center transcriptsTexts and documentsAudio and video recordingsObservational notesCompared to quantitative data, which captures structured information, qualitative data is unstructured

Feedback Analysis