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Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error

Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error

This is the second product update we’ve shared on our blog. So far we’re finding this medium a great way for our customers and enthusiasts to keep up to date with what’s new within the platform. Our team is always working hard to improve Thematic, and today

Nigel Warren
Nigel Warren
Thematic

Recent posts

Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error
Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error

This is the second product update we’ve shared on our blog. So far we’re finding this medium a great way for our customers and enthusiasts to keep up to date with what’s new within the platform. Our team is always working hard to improve Thematic, and today

Nigel Warren
Nigel Warren
Thematic
Community Soundbites: How authentic are your customer-related KPIs?
Community Soundbites: How authentic are your customer-related KPIs?

Each month, Thematic hosts a virtual roundtable (a casual Zoom call) for insights professionals within our community. Together, we discuss how we’re seeing this space evolving and swap notes on best practices! Join our community here. COVID is continuing to create CX complexities - so connecting with people facing

Tyler Dye
Tyler Dye
Customer Metrics
How Watercare levelled up their insights and CX metrics using Thematic
How Watercare levelled up their insights and CX metrics using Thematic

Recently, I hosted a webinar with Priya Thurai, Head of Customer Insights at Watercare NZ. We discussed the integral role customer insights have played in enabling their team to improve how they engage in the community. Today, Watercare continues to use Thematic insights to inform their decision making - driving

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
How AI-based feedback analytics powers growth at Atom Bank
How AI-based feedback analytics powers growth at Atom Bank

Recently, I joined a webinar with Michael Sherwood, Head of Digital Experience at Atom Bank. Together, we discussed their mission to create a differentiated and customer-centric banking experience. Having been a customer of Thematic for over 3 years, the insights they’ve gained with us have been integral to their

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
What’s new in Thematic: 
Product update!
What’s new in Thematic: Product update!

We don’t tend to talk about our product roadmap and updates on this blog, so this is the first blog post of this kind. And we are starting with 3 killer features: You can now continuously discover more specific themes by interacting with our AIYou can now easily pull

Nigel Warren
Nigel Warren
Thematic
What customer feedback reveals about memorable frontline experiences
What customer feedback reveals about memorable frontline experiences

Recently, I spoke at AskNicely’s virtual Frontline Magic event. I talked about how customer feedback can reveal what is most memorable about a frontline experience. You can watch it here, but I’ve also taken the time to summarise the key takeaways in this post! Intuitively we understand that

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
How to discover and prioritize improvement initiatives for your CX and product
How to discover and prioritize improvement initiatives for your CX and product

What is the secret to achieving more with less? As you and I well know, it’s all about working on the right things. However, so much resource is dedicated to building the wrong things. Software companies are notoriously bad at this. Pendo.io analyzed usage data collected by SaaS

Tyler Dye
Tyler Dye
Customer Experience
How LinkedIn Fuels NPS Insights Using Thematic's AI
How LinkedIn Fuels NPS Insights Using Thematic's AI

In a recent presentation for NEXT by the Insights Associations, LinkedIn market research professional Allison Schoer joined Thematic’s co-founder Alyona Medelyan to share how LinkedIn uses Thematic to dig deep into feedback trends, align stakeholders around initiatives. If you would like to watch the presentation, check it out below.

Tyler Dye
Tyler Dye
Thematic
Mi Band vs. Apple Watch, should you spend big on smartwatches?
Mi Band vs. Apple Watch, should you spend big on smartwatches?

I like technology. Whenever there is a new release of a smart device, I’d read about it. But not for smartwatches. For some people, a smartwatch is an everyday essential but for me, it seemed like another device that throws all the notifications we don’t need at us,

Jae Huh
Jae Huh
Thematic
How we use our own platform and Chrome extension to centralize & analyze feedback
How we use our own platform and Chrome extension to centralize & analyze feedback

Customer feedback doesn't have all the answers. But it has critical insights for strategy and prioritization. Thematic is a B2B SaaS company. We aren't swimming in feedback. Every piece of feedback counts. Collecting and analyzing this feedback requires a different approach. We receive feedback from many places: our in-product NPS

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Customer feedback analysis: How to analyze and act on feedback
Customer feedback analysis: How to analyze and act on feedback

Have you ever left feedback as a customer yourself? Your star rating or a satisfaction score will tell how you feel, but it's your comment that will explain why. Unfortunately, while most businesses collect feedback, they do not analyze text comments. Often feedback isn’t actionable. It’s too hard

Alyona Medelyan PhD
Alyona Medelyan PhD
4 Tips For Creating A VoC Program That Can Measure CX Success
4 Tips For Creating A VoC Program That Can Measure CX Success

CX (Customer Experience) has become a bit of a buzzword, which is fantastic! More and more businesses are recognizing the importance of two things: 1. Understanding the customers' experience. 2. Implementing a customer centric mindset throughout the organization. As I mentioned in my last article (CX vs CS), improving CX

Melanie Disse
Melanie Disse
Customer Experience