At Thematic, we’ve spent years researching, designing and developing our customer feedback analysis platform.
While I’d love for everyone to be using ours, I understand that you might have the resources, time and the data required to build one in-house.
There are benefits to building vs. buying. You can customize it to
Last year was a hard one for me!
To reset and recharge, I booked a 2-week retreat in a remote part of Peru.
To get there, I had to take a flight to San Salvador, stay there overnight, board onto another flight, take a boat trip, and then walk for
When you consider using a new solution for customer feedback analysis, you’ll need to make sure it’s accurate and reliable.
At Thematic we take accuracy seriously. We evaluate accuracy on every single dataset, and our approach depends on how much time is available.
There are three main approaches that you
In discussions with potential clients, we always hear the question, “How accurate is Thematic?”
This question usually comes up for two reasons:
“I’ve been doing the analysis myself. I don’t want to compromise the accuracy when handing this task over to an automated solution.”
“I realize that doing things manually isn’t the
This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (ROI of CX) to move from insights to action.
It includes a step-by-step guide to help you calculate the ROI of CX.
We've also created spreadsheets just for you that
I rarely visit a bank in person, but I use my bank’s website every week. I’m sure I’m not alone, and often wonder why every banking website I've used feels like the equivalent of walking into a building with torn carpet, flickering lighting, and a couple of leaky pipes overhead.
Digital transformation is one of those terms that has been taking the corporate world by storm for the past years. Like it or hate it, it’s here to stay. Here is proof from Google trends showing the growing popularity of the search term “digital transformation”:
There are some great examples of
Getting CX buy-in and commitment for CX initiatives from executive leaders is key when it comes to driving real results for customers, but many CX leaders struggle with this.
We surveyed 150 CX professionals to learn about their current role and situation: Are they getting buy-in in their organization? Which strategies
Key #1: Let customers talk! (Ask open-ended survey questions)
Companies know that customer feedback matters.
There are more cost-effective (sometimes even free!) services than ever to solicit that feedback. However, too many businesses struggle to turn this feedback into action.
In other words, they collect valuable data —
Have you heard of the Grace Hopper Celebration, also known as GHC? It’s the world’s largest gathering of women in tech!
This year, 25,000 women met in Orlando, Florida. And it was epic!
I was honored to speak on a panel titled “So you want to be a CEO?” that was