Getting a Dasher sense: How Emma Glazer at DoorDash builds customer understanding
As a marketing director at America’s largest online food delivery company, Emma is on a quest to understand what matters most to the DoorDash delivery drivers – or dashers – who are her customers.
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As a marketing director at America’s largest online food delivery company, Emma is on a quest to understand what matters most to the DoorDash delivery drivers – or dashers – who are her customers.
We’re happy to say that Thematic is now able to integrate and analyze the text within a specific Slack channel to uncover the sentiment and themes of each message.
A game-changing system that product ops can (and should!) implement is a Voice of the Customer (VOC) program for the product team. Done right, a VOC program will improve decision-making, clarify priorities and validate product roadmaps.
Customer intelligence is crucial to building better products and experiences. It's the system of collecting and analyzing customer data to access the deep understanding and actionable insights your product team need.
We’ve implemented a new feature called Workflows, which triggers email or Slack notifications based on detected changes in your data.
An essential part of product development, product validation utilizes feedback analysis to eliminate dead ends and false starts. Here’s what you need to know.
Through using Thematic, Levels can focus on specifics in user experiences and be more human-centered in their design solutions.
Our labels update helps you to get more value from your feedback data, while summarization makes it easier and faster to get insight into how to address an issue.
Dear friends of Thematic, I want to add some color into the coverage of the war in Ukraine. I was born in Crimea to parents with mixed heritage. My dad is part-Ukrainian and part-German. My mum is part-Ukrainian and part-Russian. I spent my summers with my grandparents in Kryvyi Rih,
Product reviews are one of the most comprehensive and useful sources of insider info available, anywhere. These often have gold nuggets that can guide development, troubleshoot new initiatives, and improve customer experience. They provide a helpful benchmark to compare your offerings to the competition, showing both your strong points and
It’s been a couple of months since our last product announcement. We are itching to share a big new release, and share with you some of the other cool product updates that are now live. Introducing Chat AnalyticsChat Analytics is now available for Thematic customers! With this new release,
When we conduct research, need to explain changes in metrics or understand people's opinions, we always turn to qualitative data. Qualitative data is typically generated through: Interview transcriptsSurveys with open-ended questionsContact center transcriptsTexts and documentsAudio and video recordingsObservational notesCompared to quantitative data, which captures structured information, qualitative data is unstructured