Qual and Quant Decision-Drivers
Determines impact and explains drivers of metrics
Our self-supervised AI does more than analyze feedback without pre-training. It maximizes your knowledge for trusted and fast actionable insights
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Thematic was born out of a clear need: businesses struggled to uncover what drives their Net Promoter Score (NPS) and customer experience metrics. Our co-founder, Dr. Alyona Medelyan, saw the limits of “black-box” AI tools and knew there was a better way.
By combining transparency with cutting-edge technology, Thematic gives you the power to balance speed and scale without compromising trust. Unlike outdated tools, Thematic evolves with every breakthrough in AI, continually refining how you analyze feedback and prioritize what matters most.
Our R&D team expertly combines Natural Language Processing (NLP) and Generative AI to deliver insights that are accurate, fast, and scalable
When it comes to data analysis, transparency is key. You won’t find any AI black boxes here.
Accuracy is top of mind for us at Thematic. We offer many ways for expert users to accept, reject or refine the analysis suggestions, to curate insights at scale.
Thematic were able to identify new insights I hadn't seen before, plus we could easily drill into themes and look at how they impact our scores. They saved months of custom analysis.
Robbie Allan
Director of Product, Intercom
The results are the best I have seen from any software solution I have tested, by a clear margin.
Maurice Fitzgerald
VP Customer Experience Hewlett-Packard
With Thematic we can walk teams through top issues while showing them specific feedback. We can set up our product roadmap better with clearer information about what people want.”
Sam Stokes
Director of CX at Melodics
Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.
How Thematic commercialize cutting-edge AI to streamline and enhance customer feedback evaluation
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How Thematic aligns with ESOMAR's Guidelines for AI buyers
Forrester finds $2.9 million value in using Thematic
