Why Thematic | Thematic

Leading companies rely on Thematic to uncover valuable insights

I was blown away by the instant insights into what mattered from thousands of survey comments. We could easily see what themes impacted our NPS score and why. There’s no reason PMs should be spending so many weeks manually analyzing feedback.

Robbie Allan Director of Product at Intercom

Thematic saves us time, which is critical when working against product timelines. This is due equally to the tool’s usability and the world-class support that Thematic offers to its users.

Artem Chekovechkov Senior program manager, LinkedIn

Bringing you actionable insights from raw feedback

What’s our secret?

Thematic discovers themes in any feedback source, automatically and without training. It doesn’t matter how technical your product is. You’ll be up and running within days!

Your customer feedback is understood automatically by Thematic’s self-supervised natural language processing engine.
There’s no need to manually set up taxonomy models or code frames in advance. But if you have already built one, we’ll use it to verify themes discovered by Thematic.
You’ll automatically discover new granular themes in feedback, to address issues before they become systematic, and dramatically reduce churn.

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Thematic is powered by AI and ML, and designed to be maximized by human ingenuity. Our approach makes it easy to refine themes and trust the results.

You’ll increase the trust and confidence of stakeholders. Our themes are accurate, traceable and linked to comments for evidence.
With drag and drop ease, you can tailor and maintain your feedback themes to adapt it to business decision-making.
You can apply multiple lenses to one dataset. Get insights tailored to your product, marketing, support or C-suite.

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Thematic delivers a deep, contextual understanding of your customer feedback with root cause analysis that makes everyone feel like a smart data scientist.

You’ll see the top reasons affecting how customers feel, their requests and issues.
You can show the C-Suite what matters in minutes: impact of themes on ARR, NPS or any other metric.
You’ll prioritize your roadmap confidently, with a quantified and rich understanding of what needs fixing, and track the reaction to the initiatives and feature launches.

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Thematic is a story of innovation in text feedback analytics In her decade of research into natural language processing, co-founder Dr. Alyona Medelyan discovered that thematic analysis was the most effective approach to getting a practical understanding of unstructured customer feedback. Her widely cited research and discoveries in NLP and deep learning became the foundation for the AI-engine that powers Thematic. We’ve gone from strength to strength ever since. Read our customer reviews ->

Thematic compared to other text analytics solutions Other solutions lock you into a box and take months to set up, with no way to discover emergent themes. It’s hard work for you to get the insights they’ve promised in their marketing. There are none of those limits with Thematic. You get the deep, contextual insights, with the granularity you need, when you need them.

	Thematic (Hybrid AI, augmented)	Rule-based Taxonomy/ Code frame	Spreadsheets or CAQDAS (Manual)	Supervised AI Taxonomy/ Code frame	Unsupervised AI Keywords & themes
Flexibility Adapts to new data and can be used for different lenses
Trustworthiness Quality controlled and traceable
Speed Categorizes thousands of feedback pieces in minutes
Discovery Automatically discover any new issues. No need for code frames
No lock-in You own the data, and can export it to further analyze it