I was blown away by the instant insights into what mattered from thousands of survey comments. We could easily see what themes impacted our NPS score and why. There’s no reason PMs should be spending so many weeks manually analyzing feedback.
Thematic saves us time, which is critical when working against product timelines. This is due equally to the tool’s usability and the world-class support that Thematic offers to its users.
Thematic (Hybrid AI, augmented) |
Rule-based Taxonomy/ Code frame |
Spreadsheets or CAQDAS (Manual) |
Supervised AI Taxonomy/ Code frame |
Unsupervised AI Keywords & themes |
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Flexibility Adapts to new data and can be used for different lenses |
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Trustworthiness Quality controlled and traceable |
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Speed Categorizes thousands of feedback pieces in minutes |
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Discovery Automatically discover any new issues. No need for code frames |
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No lock-in You own the data, and can export it to further analyze it |