Using Thematic

Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.

How Thematic Drives Data-Driven Prioritization for Hopin Members Public

Discover how Hopin empowered product teams with data-driven prioritization by using Thematic to transform customer feedback into rich insights at scale. Learn how Thematic simplified the process and helped product teams build critical features faster.

Emily Mabin Sutton
Emily Mabin Sutton
Using Thematic

How To Use Thematic Analysis AI To Theme Qualitative Data Members Public

Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
voice of customer examples

Voice of Customer Examples: How Different Industries Use VoC Insights Members Public

Explore real-world examples of how various industries can use voice of the customer (VOC) insights to improve CX and business performance.

Jess Perenara-Wilkinson
Voice of Customer

Thematic Analysis Software: 5 Top Tools & How It Works Members Public

With AI-driven thematic analysis software, you can generate actionable insights effortlessly. Here’s what you need to know about this method of data analysis tool.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Ensuring AI Transparency and Trust: How Thematic aligns with ESOMAR's Guidelines for AI buyers Members Public

Discover how Thematic meets key ESOMAR guidelines for AI buyers by ensuring accuracy, transparency and reliability in it's AI-driven insights. Learn about our processes for delivering results that are fit for purpose.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Product Update: Shared Answers, Improved Nav and more Members Public

We've enhanced our Conversational Analytics feature and set up email workflows for Thematic Answers and comments. Plus now you can pull data from Snowflake!

Alana Dell
Alana Dell
Product Updates

Who Owns Voice of the Customer (VOC)? Members Public

The answer to the question of who “owns” the voice of the customer (VOC) isn’t as simple as this person or that team. To get the most value from customer feedback, VOC should be integrated and leveraged across your organization to improve customer experience. But that can be hard

Jess Perenara-Wilkinson
Voice of Customer

How to Improve Customer Experience with Thematic Analysis Members Public

Companies that really understand their customers and respond to their needs build stronger relationships, boost loyalty, and achieve more success But how can businesses use data to consistently understand their customers so well?

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

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