Using Thematic
Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.
Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic Paid Members Public
Mitre 10 New Zealand isn’t just hammering nails – it’s hammering home customer pain points to key executives, one story at a time. And the tool of choice isn’t a dashboard. It’s a newsroom powered by Thematic AI text analytics.
How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System Paid Members Public
We decided to apply the “Kozyr criteria” to Thematic’s AI-powered feedback analytics tool to find out whether it would pass the test.
Qualtrics XM Discover vs Thematic: How To Use Them Paid Members Public
Not sure whether to choose Thematic or Qualtrics? This guide compares common business use cases and explains their differences in cost, setup, and insights.
Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins Paid Members Public
Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.
Your Feedback in Action: 5 Major Thematic Updates Paid Members Public
I'm Eddie, Thematic's new Product Manager, and I'm excited to share my first product update with you. You spoke, and we listened! Based on your valuable feedback from our recent NPS survey, we've shipped improvements across five key areas of Thematic. These updates are all about making the platform more
How accurate is Thematic at analyzing customer feedback? Paid Members Public
In discussions with potential customers, we often hear the question, "How accurate is Thematic at analyzing my open-ended feedback?" Here is why they are asking this question: “Manual analysis is the most accurate, but it doesn't scale. I tried different solutions. My CX platform produces generic results that aren’t
How To Use Thematic Analysis AI To Theme Qualitative Data Paid Members Public
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.
Voice of Customer Examples: How Different Industries Use VoC Insights Paid Members Public
Explore real-world examples of how various industries can use voice of the customer (VOC) insights to improve CX and business performance.