Using Thematic
Read articles on how to get the most out of Thematic AI software and customer feedback data. Learn from customer stories, product examples and tips.
How Thematic Drives Data-Driven Prioritization for Hopin Paid Members Public
Discover how Hopin empowered product teams with data-driven prioritization by using Thematic to transform customer feedback into rich insights at scale. Learn how Thematic simplified the process and helped product teams build critical features faster.
How To Use Thematic Analysis AI To Theme Qualitative Data Paid Members Public
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.
Voice of Customer Examples: How Different Industries Use VoC Insights Paid Members Public
Explore real-world examples of how various industries can use voice of the customer (VOC) insights to improve CX and business performance.
Thematic Analysis Software: 5 Top Tools & How It Works Paid Members Public
With AI-driven thematic analysis software, you can generate actionable insights effortlessly. Here’s what you need to know about this method of data analysis tool.
Ensuring AI Transparency and Trust: How Thematic aligns with ESOMAR's Guidelines for AI buyers Paid Members Public
Discover how Thematic meets key ESOMAR guidelines for AI buyers by ensuring accuracy, transparency and reliability in it's AI-driven insights. Learn about our processes for delivering results that are fit for purpose.
Product Update: Shared Answers, Improved Nav and more Paid Members Public
We've enhanced our Conversational Analytics feature and set up email workflows for Thematic Answers and comments. Plus now you can pull data from Snowflake!
Who Owns Voice of the Customer (VOC)? Paid Members Public
The answer to the question of who “owns” the voice of the customer (VOC) isn’t as simple as this person or that team. To get the most value from customer feedback, VOC should be integrated and leveraged across your organization to improve customer experience. But that can be hard
How to Improve Customer Experience with Thematic Analysis Paid Members Public
Companies that really understand their customers and respond to their needs build stronger relationships, boost loyalty, and achieve more success But how can businesses use data to consistently understand their customers so well?