Thematic
How LinkedIn Fuels NPS Insights Using Thematic's AI
In a recent presentation for NEXT by the Insights Associations, LinkedIn market research professional Allison Schoer joined Thematic’s co-founder Alyona Medelyan to share how LinkedIn uses Thematic to dig deep into feedback trends, align stakeholders around initiatives. If you would like to watch the presentation, check it out below.
Mi Band vs. Apple Watch, should you spend big on smartwatches?
I like technology. Whenever there is a new release of a smart device, I’d read about it. But not for smartwatches. For some people, a smartwatch is an everyday essential but for me, it seemed like another device that throws all the notifications we don’t need at us,
How we use our own platform and Chrome extension to centralize & analyze feedback
Customer feedback doesn't have all the answers. But it has critical insights for strategy and prioritization. Thematic is a B2B SaaS company. We aren't swimming in feedback. Every piece of feedback counts. Collecting and analyzing this feedback requires a different approach. We receive feedback from many places: our in-product NPS
Should you buy an integrated solution, best-in-breed, or build in house?
Being a business owner myself, and speaking to other team leads, I know that there is always this question: When we buy new software, should we buy an all-in-one, integrated solution? Or, should we go out to different vendors and source separately? Or, should we build it in-house, and make
The Zoom Boom: Zoom's market transformation and what the user feedback is saying
At the beginning of 2020, Zoom was a promising video telephony company with niche markets in business and higher education and a solid bank account thanks to a successful IPO. By May, its market capitalization was greater than those of the world’s seven top airlines combined. As the
Thriving During COVID-19: 10 Practical Tips from a Clinical Psychologist
Three weeks ago, my family of four was on it’s fifth day of self isolation due to Covid-19. The terrible news from Italy started to appear and the first positive cases recorded among San Francisco Bay residents. I was refreshing my Twitter compulsively. I kept asking myself: What should
Google Maps vs Waze 2020 — Analyzing 10,000 App Reviews
Do you remember last time you had to get a physical map or write down the instructions to get to a destination? Today, it has never been easier to navigate; whether it is close to your home or in a different country or continent, there are a number of
Thematic Joins Nielsen Connect Partner Network
New York, NY – Thematic today announced that it has joined the Nielsen Connect Partner Network. Enhanced by this partnership through Nielsen’s Global Connect business, Thematic’s proprietary approach, which combines AI and human input to rapidly and continuously surface insights that are more relevant and detailed than legacy
How accurate is Thematic at analyzing customer feedback?
In discussions with potential clients, we always hear the question, “How accurate is Thematic?” This question usually comes up for two reasons: “I’ve been doing the analysis myself. I don’t want to compromise the accuracy when handing this task over to an automated solution.” “I realize that
Thematic Analysis Software: How It Works & Why You Need It (2020)
Most likely, you landed in this blog because you have too much feedback to analyze. You sent out a survey or collected reviews or other form of free-text feedback. Now that you have this feedback in-hand, what do you do with it? How can you identify common themes in responses?
How we moved our startup from New Zealand to Silicon Valley
Facebook reminded me that it’s been exactly 1 year since we (Nathan and I) moved from New Zealand to San Francisco! It’s the third time that we are coming to California to live for an extended period of time, but the first time for more than 3
Here's why Thematic analysis beats sentiment analysis
Have you heard of Thematic analysis? If you are working in insights or data analysis, you will have heard of Sentiment Analysis. It answers the question “Is this mentioned in a positive or a negative light?”. Sentiment analysis is important because companies want their brand being perceived positively,