Turn Customer Feedback Into Business Impact—Fast
See which customer issues actually hurt your scores. No manual analysis. No guesswork. Just clear priorities backed by data.
Loved and Trusted by Leading Enterprise CX and Insights Teams
PROVEN IN YOUR INDUSTRY
See How Teams Like Yours Use Thematic
We wouldn’t be able to get the quality of insights without Thematic. Everyone uses it, understands it and it’s a driver of insights and time savings.
Zach Schendel, Head of Research
Thematic transformed our 20,000 monthly verbatims from overwhelming noise into our most strategic asset.
Mark Vaughan, Head of Customer Insights
Our partnership with Thematic helps us get clear customer intelligence to directly inform our product roadmap and corporate strategy. Because everything we do should make our customers lives easier. With the insights, we've seen significant improvements, such as a 30% decrease in contact centre failure.
Michael Sherwood- Head of Customer Experience, Atombank
In quickly getting the voice of the customer from a survey to the CEO’s desk, Thematic is by far the best solution. Thematic is easier to use for refining themes and the model. It’s able to synthesise the impact that themes have on the overall score. It’s simple to triangulate third party data sets and easily compare cohorts of data
Blake James - Executive Manager Research and Insights
Thematic has a great UI and is very intuitive, with not much training required to start using the software. You need to understand what you need to do in order to change performance. Thematic does that.
Melanie Disse - Customer Research Specialist, Vodafone
Not only did Thematic uncover new actionable insights, but they reduced our time to insight from 7 days to 5 hours - less than 9% of our previous analysis time, while using multiple datasets for analysis.
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Head of Customer Insights - APAC Leading Retailer
The Music Instruments industry has a lot of very specific terminology and product information so a lot of other solutions were just not appropriate. It's important that Thematic is customizable, and scaleable too. Armed with Thematic, I can enter discussions with industry partners, knowing where the issues lie.
Young Ly- CEO, Serato
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We analyze your feedback. Your data stays yours.
From AI and data governance to robust architecture and enterprise-grade security, Thematic helps you break down data silos with efficiency and peace of mind - to get more value from unstructured feedback.
Learn About Thematic Data Governance
SOC 2 Type II Certified
Your data never trains our AI
Enterprise-grade security
Thematic compared to other solutions
Thematic
(proprietary AI + LLMs)
Rule-based
(like Medallia, Qualtrics TextIQ and XM Discover)
LLM wrappers
(like Viable, Enterpret)
Key strength
Finds what drives metrics in minutes
Works when feedback stays stable
Fast, readable summaries
How themes work
Auto-discovers and adapts
You build rules or hire pros
Discovers per batch
Speed
30 min to hours
Weeks to months
Instant
Consistency
All feedback analyzed identically
All feedback analyzed identically
Output varies each time
Transparency
Trace themes to source
Trace topics to rules
Hard to verify sources
Getting answers
Alerts + instant verified answers
Good for known rules only
Fast but can't verify accuracy
