ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.
Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.
In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding
AI-driven insights are a powerful tool to enable analysts to extract value from qualitative data like user feedback. Here's how to build confidence in the results!
If you work in customer experience (CX), this article is for you. Explore how LLMs are poised to make a radical difference in CX and beyond.
Easily access and analyse feedback data by asking questions and receiving narrative answers. Get what you need from feedback data, instantly!
How can predictive operational data analytics and NLP work together to deliver amazing business insights?
How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.
How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?
How are insights leaders using AI to help them be more successful? Several thought leaders shared their perceptions with us at TMRE 2023 - here are 5 key considerations.
Can you trust AI when you don't understand the way it makes decisions? Or do you need control? Learn how AI and people can collaborate to get the best insights from feedback faster.
When you have a lot of text feedback, how do you begin to make sense of it all? One of the best approaches is thematic analysis.