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AI & NLP

50 Posts
How To Build Your Own Feedback Analysis Solution
How To Build Your Own Feedback Analysis Solution
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Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to

AI & NLP
Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis
Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis
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The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.

AI & NLP
Open Ended Survey Questions: How to Code & Analyze for Insights
Open Ended Survey Questions: How to Code & Analyze for Insights
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How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Feedback Analysis
Why Thematic is superior to OpenAI for analyzing feedback
Why Thematic is superior to OpenAI for analyzing feedback
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ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.

AI & NLP
Qualitative Feedback: Examples, Types & Analysis
Qualitative Feedback: Examples, Types & Analysis
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Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.

AI & NLP
The Primary Methods of Qualitative Data Analysis
The Primary Methods of Qualitative Data Analysis
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In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding

AI & NLP
How to validate your AI-driven insights
How to validate your AI-driven insights
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AI-driven insights are a powerful tool to enable analysts to extract value from qualitative data like user feedback. Here's how to build confidence in the results!

AI & NLP
How will LLMs change Customer Experience?
How will LLMs change Customer Experience?
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If you work in customer experience (CX), this article is for you. Explore how LLMs are poised to make a radical difference in CX and beyond.

AI & NLP
The future of feedback: introducing Answers
The future of feedback: introducing Answers
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Easily access and analyse feedback data by asking questions and receiving narrative answers. Get what you need from feedback data, instantly!

AI & NLP
Predictive Operational Data Analytics and NLP: complementary parts of the same world
Predictive Operational Data Analytics and NLP: complementary parts of the same world
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How can predictive operational data analytics and NLP work together to deliver amazing business insights?

AI & NLP
Generative AI and Feedback Analysis: security and data privacy concerns
Generative AI and Feedback Analysis: security and data privacy concerns
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How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.

AI & NLP
What does GPT-4 mean for Insights Professionals?
What does GPT-4 mean for Insights Professionals?
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How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?

AI & NLP