AI & NLP
How can predictive operational data analytics and NLP work together to deliver amazing business insights?
How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.
How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?
How are insights leaders using AI to help them be more successful? Several thought leaders shared their perceptions with us at TMRE 2023 - here are 5 key considerations.
Can you trust AI when you don't understand the way it makes decisions? Or do you need control? Learn how AI and people can collaborate to get the best insights from feedback faster.
When you have a lot of text feedback, how do you begin to make sense of it all? One of the best approaches is thematic analysis.
When it comes to analyzing feedback, AI can be your best friend. But can you trust text analytics software if you don’t understand how it works?
When we conduct research, need to explain changes in metrics or understand people's opinions, we always turn to qualitative data. Qualitative data is typically generated through: * Interview transcripts * Surveys with open-ended questions * Contact center transcripts * Texts and documents * Audio and video recordings * Observational notes Compared to quantitative data, which captures
Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.
What is GPT-3 exactly? And what does this new AI model mean for customer feedback analysis?
Many organisations, large or small, gather customer feedback to improve their CX efforts and ultimately their bottom line. But gathering feedback alone can’t make much of a difference. We need to analyze our feedback to discover insights that inspire us to drive action at our organisations. Enter; Text Analytics