AI & Tech
Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.
What Is the Modern Data Stack: A Practical Guide for Decision Makers Paid Members Public
Explore the modern data stack: cloud-native tools, benefits, and architecture transforming analytics and business decisions.
What is Deep Learning? A brief history, and what it means for the future Paid Members Public
At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one
8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics Paid Members Public
Discover how AI is revolutionizing customer insights, improving predictions, and enhancing decision-making for businesses.
What is Unified Data Analytics and why should you care? Paid Members Public
If you're part of a Voice of Customer or research team, you probably deal with customer surveys, complaints, chats or call transcripts every day. And with that, do you find yourself jumping between tools, trying to piece together the full story? That’s where Unified Data Analytics comes in. Unified
Coding Qualitative Data: How To Guide Paid Members Public
A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!
Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Paid Members Public
See Thematic in Action Experience the power of AI Try Thematic Best Practices For Analyzing Open-Ended Questions Authored by Alyona Medelyan (PhD in Natural Language Processing & Machine Learning), this is a complete guide on the analysis of qualitative data. Learn the key approaches to analysis, how to set up a
How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System Paid Members Public
We decided to apply the “Kozyr criteria” to Thematic’s AI-powered feedback analytics tool to find out whether it would pass the test.
How Conversational Analytics Works And How You Can Implement it Paid Members Public
Conversational analytics uses AI to turn customer interactions into real-time insights, improving support, experience, and decision-making.
