AI & Tech
You’ve been searching for the best customer experience platform and came across Medallia. But, a few things are stopping it from being the best choice for your organization, so you’re looking for alternatives. While some Medallia competitors offer similar all-in-one solutions, there are other alternatives you can use
With 175 Zettabytes of data predicted to be generated by 2025, AI text analytics is a game-changer. AI text analysis tools help turn this overwhelming data into valuable insights. And these enable us to make smarter decisions and spark innovation. Virtually any business or organization dealing with large volumes of
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.
As businesses become more digital, conversations now happen across chatbots, social media, emails and messaging apps. This creates a ton of data with potential value for the business. Conversational analytics unlocks the value in this data by using AI, such as natural language processing (NLP) and machine learning, to make
Discover the power of thematic analysis to unlock insights from qualitative data. Learn about manual vs. AI-powered approaches, best practices, and how Thematic software can revolutionize your analysis workflow.
There is a lot of talk about Generative AI and Large Language Models. Analysts and vendors encourage everyone to jump on the “AI train” to save costs and upskill yourself. Practitioners share war stories of working with data scientists to test out the latest LLMs. When it comes to Gen
Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to
The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.
How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’
ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.
Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.
In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding