AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

What is Deep Learning? A brief history, and what it means for the future Members Public

At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

Rob Dumbleton
Rob Dumbleton
AI & Tech
Lights are going into a computer screen with an analytics dashboard. On the side, we see an AI chip.

8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics Members Public

Discover how AI is revolutionizing customer insights, improving predictions, and enhancing decision-making for businesses.

Kyo Zapanta
Kyo Zapanta
Customer Experience
Isometric data visualization platform showing charts and graphs on a purple background with analytics dashboard.

What is Unified Data Analytics and why should you care? Members Public

If you're part of a Voice of Customer or research team, you probably deal with customer surveys, complaints, chats or call transcripts every day. And with that, do you find yourself jumping between tools, trying to piece together the full story? That’s where Unified Data Analytics comes in. Unified

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
Abstract Digram of how to code qualitative data

Coding Qualitative Data: How To Guide Members Public

A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Members Public

See Thematic in Action Experience the power of AI Try Thematic Best Practices For Analyzing Open-Ended Questions Authored by Alyona Medelyan (PhD in Natural Language Processing & Machine Learning), this is a complete guide on the analysis of qualitative data. Learn the key approaches to analysis, how to set up a

Tyler Dye
Tyler Dye
Feedback Analysis
Charts and numbers go through a window, analyzing input and the data model.

How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System Members Public

We decided to apply the “Kozyr criteria” to Thematic’s AI-powered feedback analytics tool to find out whether it would pass the test.

Alice Longhurst
Alice Longhurst
AI & Tech
Thematic conversational analytics with call centre conversation summarized qualitative and quantitative

How Conversational Analytics Works And How You Can Implement it Members Public

Conversational analytics uses AI to turn customer interactions into real-time insights, improving support, experience, and decision-making.

Tyler Dye
Tyler Dye
AI & Tech

Thematic Analysis: An Overview + Guide Members Public

Explore how thematic analysis can help you uncover valuable insights from qualitative data. Compare manual and AI-driven methods, discover best practices, and see how Thematic software can streamline your analysis process.

Jess Perenara-Wilkinson
Customer Experience

Table of Contents