Posts Tagged: Voice of customer

How & why to restart your Voice of Customer program

In this blog, we’ll discuss how to understand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? Then, how do you use VOC data to drive change in your organization?

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How to tell your Voice of Customer story with pattern discovery

Here, we’ll give some examples of how to tell the story of your VOC compellingly to your stakeholders that you are trying to influence, to ensure you have a successful VOC programme. This is part 3 of our blog series from our webinar “5 practical ways to influence managers for Voice of Customer (VOC) success”, by myself and Dr. Alyona Medelyan.

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Motivate stakeholders for VOC using customer lifetime value

Here, we go through important factors to consider when using insights from your voice of Customer (VOC) programme, looking at customer lifetime value, in particular, to motivate your internal stakeholders to take action. These factors can also be helpful for prioritizing which tasks to act upon first using your VOC insights. 

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Customer Experience Update