As businesses become more digital, conversations now happen across chatbots, social media, emails and messaging apps. This creates a ton of data with potential value for the business. Conversational analytics unlocks the value in this data by using AI, such as natural language processing (NLP) and machine learning, to make
Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.
In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding