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Sentiment Analysis

8 Posts
What is Deep Learning? A brief history, and what it means for the future

What is Deep Learning? A brief history, and what it means for the future

At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

Rob Dumbleton
Rob Dumbleton
AI & NLP
Thematic Analysis Software: How It Works & Why You Need It

Thematic Analysis Software: How It Works & Why You Need It

You know you need to collect customer feedback. You send out surveys and read reviews. But once you have customer feedback in-hand, what do you do with it? How do you identify common themes in customer responses — and turn that into actionable business insights?   You could spend long

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & NLP
Complete Guide to Sentiment Analysis: Updated 2020

Complete Guide to Sentiment Analysis: Updated 2020

What is sentiment analysis? If we take your customer feedback as an example, sentiment analysis (a form of text analytics) measures the attitude of the customer towards the aspects of a service or product which they describe in text. This typically involves taking a piece of text, whether it’s

Rob Dumbleton
Rob Dumbleton
Sentiment Analysis
3 learnings from the Deep Learning for Sentiment Analysis workshop

3 learnings from the Deep Learning for Sentiment Analysis workshop

I wanted to share with you my learnings from when our team at Thematic organized and sponsored a free 3-hour workshop on Deep Learning for Sentiment Analysis, run by Dr. Felipe Bravo-Marquez. The workshop booked out within 24hrs of announcing it and more than 40 people attended.  Felipe

Alyona Medelyan PhD
Alyona Medelyan PhD
Sentiment Analysis
What is customer sentiment analysis and why should your business care?

What is customer sentiment analysis and why should your business care?

Have you wondered what customer sentiment analysis really is? Let’s get to the bottom of it. But first, let’s set some context. Customers are looking for positive experiences. Brands do too! “People will forget what you said, people will forget what you did, but people

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Sarcasm in customer feedback – how common is it?

Sarcasm in customer feedback – how common is it?

Most people believe that text analytics solutions fail because sarcasm in customer feedback is very common. Somebody writes “Great service, yeah right!” and the dumb algorithm tags it as positive. So, whenever I speak on text analytics, someone in the audience will always ask: But how do you deal

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Emotional analysis of customer feedback – the missing link

Emotional analysis of customer feedback – the missing link

According to Bruce Temkin’s 2016 study, after a positive emotional experience, customers are 15 times more likely to recommend a company. 15 times more likely! That’s a huge difference. Not surprisingly, emotion analysis is receiving a lot of buzz. But do the current solutions deliver on the

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
Key take-aways from sentiment analysis symposium 2016

Key take-aways from sentiment analysis symposium 2016

In July 2016, I was fortunate enough to speak at the Sentiment Analysis Symposium in New York. It is one of the most important events for those who invent text analytics solutions and for those who use them. I also attended the co-located sentiment analysis tutorial run by Jason Baldridge.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & NLP