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Ian Golding

Ian Golding

Customer Journey Management – it’s not just about the mapping!

Customer Journey Management – it’s not just about the mapping!

As with any profession, customer experience is defined by a number of competencies, tools, techniques and methodologies that are recognised and practised by thousands of specialists around the world. It is a challenging profession for a variety of reasons – largely because it is not ‘black and white’. There is no

Ian Golding
Ian Golding
Customer Journeys