Archives by: Jennifer Havice

The dreaded email survey: get your customers to respond

These days we have a tendency to talk at each other, instead of to each other. Think social media. There are a whole lot of voices out there screaming into the void. A social media monitoring company, Sysomos, looked at 1.2 billion tweets back in 2010 and found that 71% got no reaction. 23% of those tweets comprised @replies – or responses other than retweets. In the race to continually churn out more and more information, it’s…

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Customer Experience Update