Steven Plaat
The 4 biggest challenges insights & analytics professionals are facing right now (with solutions)
Some companies are seeing massive growth as a result of COVID-19. This brings its own set of challenges and opportunities for customer insights & analytics leaders. One way we’ve responded at Thematic has been to start hosting virtual roundtable discussions for customer insights and analytics professionals to connect
The true cost of not understanding customer feedback
Last year was a hard one for me! To reset and recharge, I booked a 2-week retreat in a remote part of Peru. To get there, I had to take a flight to San Salvador, stay there overnight, board onto another flight, take a boat trip, and then
5 Keys to Turn Customer Surveys into Action and Results: Key #1
Key #1: Let customers talk! (Ask open-ended survey questions) Companies know that customer feedback matters. There are more cost-effective (sometimes even free!) services than ever to solicit that feedback. However, too many businesses struggle to turn this feedback into action. In other words, they collect valuable data
Thematic Analysis Software: How It Works & Why You Need It
You know you need to collect customer feedback. You send out surveys and read reviews. But once you have customer feedback in-hand, what do you do with it? How do you identify common themes in customer responses — and turn that into actionable business insights? You could spend long