A bubble (qualitative research) floats in the middle as shapes and data comes out of it.

Beyond the Metrics: 5 Advantages of Qualitative Research That Drives Business Members Public

Discover five strategic advantages only qualitative research offers—each tied to KPIs such as churn delta, upsell rate, and time-to-feature.

Kyo Zapanta
Kyo Zapanta
Data analytics
A UI tag with a customer issue is floating in the middle, as other tagged feedback floats in the background.

How to Use Aspect-Based Sentiment Analysis to Pinpoint and Prioritize Customer Issues Members Public

Pinpoint what drives customer sentiment with ABSA. A 5-step guide to faster insights, explainability, and action.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis
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Why Qualitative Data Matters: Turning Open-Text Feedback into KPI-Boosting CX Insights Members Public

Transform open-text feedback into KPI-boosting insights that slash churn, speed product fixes, and impress executives with ROI.

Kyo Zapanta
Kyo Zapanta
Data analytics
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AI Qualitative Data Analysis: Practical Tools, Ethical Guardrails, and Real-World Results Members Public

Explore how AI transforms qualitative data analysis, enhancing efficiency, scalability, and ethical considerations.

Kyo Zapanta
Kyo Zapanta
Data analytics
A 5-day calendar is zipping forward. We see analytics UI in the background.

How to Run a 5-Day Rapid Qualitative Analysis Sprint Without Losing Rigor Members Public

Run a 5-day rapid qualitative analysis sprint. Works for CX, HR, education, and more—get insights fast without losing rigor.

Kyo Zapanta
Kyo Zapanta
Data analytics
A bunch of variables are being funneled through, creating order, action, and clarity.

Deductive Thematic Analysis: A Theory-First Guide for Actionable Insights Members Public

Learn how to apply deductive thematic analysis—build a theory-first codebook, tag feedback at scale, and prove ROI inside Thematic.

Kyo Zapanta
Kyo Zapanta
Data analytics
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Thematic Analysis in Qualitative Research: 2025 Best Practices and Pitfalls for CX and Insights Teams Members Public

Explore 2025's best practices and common pitfalls in thematic analysis within qualitative research to enhance CX and insights strategies.

Kyo Zapanta
Kyo Zapanta
Data analytics
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Designing Qualitative Surveys That Capture Emotion, Intent, and Customer Context Members Public

Craft surveys that uncover real customer stories by focusing on emotion, intent, and context, beyond simple scores.

Kyo Zapanta
Kyo Zapanta
Surveys & Feedback Collection

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