Customer Experience Analytics - The Beginner's Guide
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Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.
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In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding
When my kids' school sent me a survey with 15 open-ended questions, I volunteered to help them analyze the data. I was curious what other parents said, but I also wanted to test ChatGPT on this feedback. In this blog post, I’ll share my approach and the prompts used
Early this year we shipped a Generative AI feature that creates summaries of any data point for our users. Over the months, we've iterated to get the quality up and add them in different parts of the product. We’ve been delighted to hear how they're helping our customers: "Summaries
Both Booking.com and Expedia are popular travel booking apps. But which is the best? We took a look at thousands of reviews to find out.
AI-driven insights are a powerful tool to enable analysts to extract value from qualitative data like user feedback. Here's how to build confidence in the results!
Using Thematic, our Product Director compares popular iOS Apps Ask AI and Bing. Which comes out on top?
We're thrilled to reveal that Thematic is on the shortlist for the coveted Best CX Partner 2023 award in the Australia and New Zealand CX Awards!
Feedback loops help businesses to understand their customers' needs better and make informed decisions to improve customer experience. Here's a quick breakdown.
With Thematic, I can surface insights from thousands of Twitter/X user reviews. Let's take a look at how they're really feeling about the rebrand.
Understanding how to use both qualitative and quantitative data can help you make better decisions and gain deeper insights. Here's what you need to know.
Read Upsilon's interview with Alyona and discover how she got started in the world of feedback analytics - and built Thematic!
If you work in customer experience (CX), this article is for you. Explore how LLMs are poised to make a radical difference in CX and beyond.