AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

Customer Experience Analysis: How To Measure & Improve CX Members Public

What to consider when evaluating a customer experience analytics solution, and how to use customer insights.

Jess Perenara-Wilkinson
Customer Experience
Screen displays rainbow satisfaction meter with emoji faces ranging from sad to happy on purple background.

Automated Sentiment Analysis: Why Use It and How to Get Started Members Public

Find out how automated sentiment analysis efficiently analyzes customer feedback, uncovers insights, and improves customer experience for you.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis

How accurate is Thematic at analyzing customer feedback? Members Public

In discussions with potential customers, we often hear the question, "How accurate is Thematic at analyzing my open-ended feedback?" Here is why they are asking this question: “Manual analysis is the most accurate, but it doesn't scale. I tried different solutions. My CX platform produces generic results that aren’t

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
Understand your customers better with AI-powered sentiment analysis.

How To Start Using AI-Powered Sentiment Analysis Members Public

Everything you need to know about using AI-powered sentiment analysis in your business for fast and accurate sentiment analysis.

Alice Longhurst
Alice Longhurst
AI & Tech

Thematic Analysis: An Overview + Guide Members Public

Discover the power of thematic analysis to unlock insights from qualitative data. Learn about manual vs. AI-powered approaches, best practices, and how Thematic software can revolutionize your analysis workflow.

Jess Perenara-Wilkinson
Customer Experience

How To Use Thematic Analysis AI To Theme Qualitative Data Members Public

Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Thematic Analysis Software: 5 Top Tools & How It Works Members Public

With AI-driven thematic analysis software, you can generate actionable insights effortlessly. Here’s what you need to know about this method of data analysis tool.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Ensuring AI Transparency and Trust: How Thematic aligns with ESOMAR's Guidelines for AI buyers Members Public

Discover how Thematic meets key ESOMAR guidelines for AI buyers by ensuring accuracy, transparency and reliability in it's AI-driven insights. Learn about our processes for delivering results that are fit for purpose.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech