AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Members Public

See Thematic in Action Experience the power of AI Try Thematic See Thematic in Action Experience the power of AI Try Thematic

Tyler Dye
Tyler Dye
Feedback Analysis
Charts and numbers go through a window, analyzing input and the data model.

How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System Members Public

We decided to apply the “Kozyr criteria” to Thematic’s AI-powered feedback analytics tool to find out whether it would pass the test.

Alice Longhurst
Alice Longhurst
AI & Tech
Thematic conversational analytics with call centre conversation summarized qualitative and quantitative

How Conversational Analytics Works And How You Can Implement it Members Public

Conversational analytics uses AI to turn customer interactions into real-time insights, improving support, experience, and decision-making.

Tyler Dye
Tyler Dye
AI & Tech

Thematic Analysis: An Overview + Guide Members Public

Explore how thematic analysis can help you uncover valuable insights from qualitative data. Compare manual and AI-driven methods, discover best practices, and see how Thematic software can streamline your analysis process.

Jess Perenara-Wilkinson
Customer Experience

5 practical use cases of customer sentiment analysis for NPS Members Public

In our article about why customer sentiment analysis matters, we introduced you to Maya Angelou's famous quote: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We even gave you PwC's findings that 32% of customers would

Agi Marx
Agi Marx
AI & Tech
AI text analysis tools make it much easier to analyze customer feedback.

The Top AI Text Analysis Tools You Should Be Using Members Public

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Alice Longhurst
Alice Longhurst
AI & Tech

Customer Experience Analysis: How To Measure & Improve CX Members Public

What to consider when evaluating a customer experience analytics solution, and how to use customer insights.

Jess Perenara-Wilkinson
Customer Experience
Screen displays rainbow satisfaction meter with emoji faces ranging from sad to happy on purple background.

Automated Sentiment Analysis: Why Use It and How to Get Started Members Public

Find out how automated sentiment analysis efficiently analyzes customer feedback, uncovers insights, and improves customer experience for you.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis

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