AI & Tech
Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

Cost to Build an AI Platform for Unstructured Data Analytics vs. Buying Off-the-Shelf Paid Members Public
Compare the cost to build an AI feedback analytics platform vs. buying one. Includes examples, risks, and a TCO checklist.

Retail AI Feedback Analytics Case Study: Should You Build or Buy an AI Feedback Analytics Platform? Paid Members Public
Learn how one retailer cut analysis time 70% with AI feedback tools—and see the framework that guided the buy decision.

When to Use a Hybrid Build-Partner Model for Customer Feedback AI Paid Members Public
When “buy” is too rigid and “build” is too slow, learn how a hybrid build-partner model speeds Customer Feedback AI ROI. Plus grab our full guide.

Infrastructure Requirements for In-House AI Text Analytics: Do You Have What It Takes? Paid Members Public
Check latency, pipelines, compliance, cost before building. Audit your infrastructure requirements in-house AI text analytics.

What Is the Modern Data Stack: A Practical Guide for Decision Makers Paid Members Public
Explore the modern data stack: cloud-native tools, benefits, and architecture transforming analytics and business decisions.

What is Deep Learning? A brief history, and what it means for the future Paid Members Public
At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics Paid Members Public
Discover how AI is revolutionizing customer insights, improving predictions, and enhancing decision-making for businesses.

What is Unified Data Analytics and why should you care? Paid Members Public
If you're part of a Voice of Customer or research team, you probably deal with customer surveys, complaints, chats or call transcripts every day. And with that, do you find yourself jumping between tools, trying to piece together the full story? That’s where Unified Data Analytics comes in. Unified