AI & Tech
Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.
8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics Paid Members Public
Discover how AI is revolutionizing customer insights, improving predictions, and enhancing decision-making for businesses.
What is Unified Data Analytics and why should you care? Paid Members Public
Unified Data Analytics is the practice of integrating data from multiple sources into a single system, making it easier to analyze, interpret, and act on insights. Instead of struggling with siloed, fragmented information, businesses can make faster, data-driven decisions with a complete view of their data. Why does this matter?
Coding Qualitative Data: How To Guide Paid Members Public
A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!
Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Paid Members Public
See Thematic in Action Experience the power of AI Try Thematic Best Practices For Analyzing Open-Ended Questions Authored by Alyona Medelyan (PhD in Natural Language Processing & Machine Learning), this is a complete guide on the analysis of qualitative data. Learn the key approaches to analysis, how to set up a
How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System Paid Members Public
We decided to apply the “Kozyr criteria” to Thematic’s AI-powered feedback analytics tool to find out whether it would pass the test.
How Conversational Analytics Works And How You Can Implement it Paid Members Public
Conversational analytics uses AI to turn customer interactions into real-time insights, improving support, experience, and decision-making.
Thematic Analysis: An Overview + Guide Paid Members Public
Explore how thematic analysis can help you uncover valuable insights from qualitative data. Compare manual and AI-driven methods, discover best practices, and see how Thematic software can streamline your analysis process.
5 practical use cases of customer sentiment analysis for NPS Paid Members Public
In our article about why customer sentiment analysis matters, we introduced you to Maya Angelou's famous quote: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We even gave you PwC's findings that 32% of customers would
