AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

An AI chip floats in the middle being a divider between a visual of building vs. buying visual in the BG.

Cost to Build an AI Platform for Unstructured Data Analytics vs. Buying Off-the-Shelf Members Public

Compare the cost to build an AI feedback analytics platform vs. buying one. Includes examples, risks, and a TCO checklist.

Kyo Zapanta
Kyo Zapanta
AI & Tech
Bar graphs are growing out the ground, forming a city-like visual with speech bubbles floating in between them.

Retail AI Feedback Analytics Case Study: Should You Build or Buy an AI Feedback Analytics Platform? Members Public

Learn how one retailer cut analysis time 70% with AI feedback tools—and see the framework that guided the buy decision.

Kyo Zapanta
Kyo Zapanta
AI & Tech
A customer and service person are interacting via a payment transaction (credit card terminal).

When to Use a Hybrid Build-Partner Model for Customer Feedback AI Members Public

When “buy” is too rigid and “build” is too slow, learn how a hybrid build-partner model speeds Customer Feedback AI ROI. Plus grab our full guide.

Kyo Zapanta
Kyo Zapanta
AI & Tech
A bar graph is rising way above its container, more UI of text analytics in the background.

Infrastructure Requirements for In-House AI Text Analytics: Do You Have What It Takes? Members Public

Check latency, pipelines, compliance, cost before building. Audit your infrastructure requirements in-house AI text analytics.

Kyo Zapanta
Kyo Zapanta
AI & Tech
A bunch of metric data sits on top of a data stack. Futuristic UI elements surround it.

What Is the Modern Data Stack: A Practical Guide for Decision Makers Members Public

Explore the modern data stack: cloud-native tools, benefits, and architecture transforming analytics and business decisions.

Kyo Zapanta
Kyo Zapanta
AI & Tech

What is Deep Learning? A brief history, and what it means for the future Members Public

At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

Rob Dumbleton
Rob Dumbleton
AI & Tech
Lights are going into a computer screen with an analytics dashboard. On the side, we see an AI chip.

8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics Members Public

Discover how AI is revolutionizing customer insights, improving predictions, and enhancing decision-making for businesses.

Kyo Zapanta
Kyo Zapanta
Customer Experience
Isometric data visualization platform showing charts and graphs on a purple background with analytics dashboard.

What is Unified Data Analytics and why should you care? Members Public

If you're part of a Voice of Customer or research team, you probably deal with customer surveys, complaints, chats or call transcripts every day. And with that, do you find yourself jumping between tools, trying to piece together the full story? That’s where Unified Data Analytics comes in. Unified

Kyo Zapanta
Kyo Zapanta
AI & Tech

Table of Contents