Data analytics

Read blog articles and posts on how companies analyze qualitative and quantitative data to get insights that help them improve products and services.

How to analyze survey data: best practices for actionable insights from survey analysis Members Public

If you’ve ever stared at an Excel sheet filled with thousands of rows of survey data and not known what to do, you’re not alone. Use this post as a guide to lead the way to execute best practice survey analysis.

Agi Marx
Agi Marx
Data analytics
Graphic representing a holistic approach to Voice of Customer Analytics.

Simple Guide to Voice of Customer Analytics: Tools & Strategies Members Public

Analyzing your customer feedback gives you actionable, targeted insights that help you fine-tune strategies, enhance customer experiences, and fuel real growth.

Alice Longhurst
Alice Longhurst
Voice of Customer
AI text analysis tools make it much easier to analyze customer feedback.

The Top 11 Voice of Customer (VoC) Tools Members Public

Voice of customer tools collect and analyze customer feedback, then turn it into data you can use to grow your business. Discover the best VoC tools on the market.

Alice Longhurst
Alice Longhurst
Data analytics
Feedback Analysis LLM's - Abstract

Large Language Models for Feedback Analysis: Which ones are cutting-edge? Members Public

Explore Thematic’s expert approach to evaluating top LLMs for feedback analysis, using advanced NLP to turn raw data into actionable insights. Learn how we commercialize cutting-edge AI to streamline and enhance customer feedback evaluation

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

17 Customer Experience Statistics: The High Cost of Neglecting CX Members Public

Don't let bad customer experience (CX) ruin your business! Learn from these 17 statistics and find out how to improve CX with AI-powered insights.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Removing the 'Pebble' to Reduce Customer Experience Friction Points Members Public

Uncover the hidden "pebbles" eroding your customer experience. Learn how to use customer feedback and analytics to identify and remove friction points, boost loyalty, and engineer effortless experiences. Discover 7 strategies for proactive CX improvement.

Aphinya Dechalert
Aphinya Dechalert
Churn & Loyalty

Reporting ROI of CX: Top 3 Challenges and How to Solve Them Members Public

What steps can you take to measure the ROI of Customer Experience improvements? identifying the challenges to ROI reporting will make it easier to consistently report on the impact of CX projects. Whatever the context.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience
A watermelon is smashed open, showing the red inside. Two people look anxious and thoughtful.

Embracing red metrics: putting the focus on actionable analytics Members Public

Red metrics provide incredibly valuable insights from your CX and operational data. But we’re conditioned to think that success equals a green scorecard. Here's how to put the focus back on what really matters.

Scott Downing
Scott Downing
Customer Experience

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