Data analytics
Read blog articles and posts on how companies analyze qualitative and quantitative data to get insights that help them improve products and services.
Why Qualitative Data Matters: Turning Open-Text Feedback into KPI-Boosting CX Insights Paid Members Public
Transform open-text feedback into KPI-boosting insights that slash churn, speed product fixes, and impress executives with ROI.
AI Qualitative Data Analysis: Practical Tools, Ethical Guardrails, and Real-World Results Paid Members Public
Explore how AI transforms qualitative data analysis, enhancing efficiency, scalability, and ethical considerations.
How to Run a 5-Day Rapid Qualitative Analysis Sprint Without Losing Rigor Paid Members Public
Run a 5-day rapid qualitative analysis sprint. Works for CX, HR, education, and more—get insights fast without losing rigor.
Deductive Thematic Analysis: A Theory-First Guide for Actionable Insights Paid Members Public
Learn how to apply deductive thematic analysis—build a theory-first codebook, tag feedback at scale, and prove ROI inside Thematic.
Thematic Analysis in Qualitative Research: 2025 Best Practices and Pitfalls for CX and Insights Teams Paid Members Public
Explore 2025's best practices and common pitfalls in thematic analysis within qualitative research to enhance CX and insights strategies.
Qualitative Data Analysis Software in 2025: Compare 9 Tools for CX, Research, and UX Paid Members Public
Explore 9 top QDA platforms for customer feedback, UX, and research. Find the best tool for your data and team needs.
Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic Paid Members Public
Mitre 10 New Zealand isn’t just hammering nails – it’s hammering home customer pain points to key executives, one story at a time. And the tool of choice isn’t a dashboard. It’s a newsroom powered by Thematic AI text analytics.
What Is the Modern Data Stack: A Practical Guide for Decision Makers Paid Members Public
Explore the modern data stack: cloud-native tools, benefits, and architecture transforming analytics and business decisions.