Data analytics

Read blog articles and posts on how companies analyze qualitative and quantitative data to get insights that help them improve products and services.

On the foreground, a woman is on her laptop. In the background, data vis elements float around in limbo.

How to Visualize Qualitative Data Insights with Dashboards Members Public

Learn how to take your unstructured qualitative data and turn it into insightful visualizations inside a useful dashboard.

Alice Longhurst
Alice Longhurst
Data analytics
A customer and service person are interacting via a payment transaction (credit card terminal).

When to Use a Hybrid Build-Partner Model for Customer Feedback AI Members Public

When “buy” is too rigid and “build” is too slow, learn how a hybrid build-partner model speeds Customer Feedback AI ROI. Plus grab our full guide.

Kyo Zapanta
Kyo Zapanta
AI & Tech
A bubble (qualitative research) floats in the middle as shapes and data comes out of it.

Beyond the Metrics: 5 Advantages of Qualitative Research That Drives Business Members Public

Discover five strategic advantages only qualitative research offers—each tied to KPIs such as churn delta, upsell rate, and time-to-feature.

Kyo Zapanta
Kyo Zapanta
Data analytics
Feedback speech bubbles transition into high-performing metrics UI, a girl on her laptop in the foreground.

Why Qualitative Data Matters: Turning Open-Text Feedback into KPI-Boosting CX Insights Members Public

Transform open-text feedback into KPI-boosting insights that slash churn, speed product fixes, and impress executives with ROI.

Kyo Zapanta
Kyo Zapanta
Data analytics
An AI chip floats in the middle as different path branch out.

AI Qualitative Data Analysis: Practical Tools, Ethical Guardrails, and Real-World Results Members Public

Explore how AI transforms qualitative data analysis, enhancing efficiency, scalability, and ethical considerations.

Kyo Zapanta
Kyo Zapanta
Data analytics
A 5-day calendar is zipping forward. We see analytics UI in the background.

How to Run a 5-Day Rapid Qualitative Analysis Sprint Without Losing Rigor Members Public

Run a 5-day rapid qualitative analysis sprint. Works for CX, HR, education, and more—get insights fast without losing rigor.

Kyo Zapanta
Kyo Zapanta
Data analytics
A bunch of variables are being funneled through, creating order, action, and clarity.

Deductive Thematic Analysis: A Theory-First Guide for Actionable Insights Members Public

Learn how to apply deductive thematic analysis—build a theory-first codebook, tag feedback at scale, and prove ROI inside Thematic.

Kyo Zapanta
Kyo Zapanta
Data analytics
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Thematic Analysis in Qualitative Research: 2025 Best Practices and Pitfalls for CX and Insights Teams Members Public

Explore 2025's best practices and common pitfalls in thematic analysis within qualitative research to enhance CX and insights strategies.

Kyo Zapanta
Kyo Zapanta
Data analytics

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