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Feedback Analysis

96 Posts
How To Build Your Own Feedback Analysis Solution
How To Build Your Own Feedback Analysis Solution
Members Public

Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to

AI & NLP
Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis
Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis
Members Public

The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.

AI & NLP
The Beginner's Guide to Customer Experience Analytics
The Beginner's Guide to Customer Experience Analytics
Members Public

Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Customer Experience
How Watercare drives customer excellence with VoC and Thematic
How Watercare drives customer excellence with VoC and Thematic
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When two major storms wreaked havoc on Auckland and Watercare’s infrastructurem the utility went through a CX crisis. With a massive influx of calls to their support center, Thematic helped them get inisghts from this data to forge a new approach to restore services and satisfaction levels.

Customer Journeys
Reduce Customer Churn with the Voice of the Customer (VoC)
Reduce Customer Churn with the Voice of the Customer (VoC)
Members Public

A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn –  lost revenue, tarnished reputation, and wasted effort.

Churn & Loyalty
Open Ended Survey Questions: How to Code & Analyze for Insights
Open Ended Survey Questions: How to Code & Analyze for Insights
Members Public

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Feedback Analysis
Why Thematic is superior to OpenAI for analyzing feedback
Why Thematic is superior to OpenAI for analyzing feedback
Members Public

ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.

AI & NLP
Qualitative Feedback: Examples, Types & Analysis
Qualitative Feedback: Examples, Types & Analysis
Members Public

Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.

AI & NLP
The Primary Methods of Qualitative Data Analysis
The Primary Methods of Qualitative Data Analysis
Members Public

In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding

AI & NLP
Travel sites go head to head: Expedia vs Booking.com
Travel sites go head to head: Expedia vs Booking.com
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Both Booking.com and Expedia are popular travel booking apps. But which is the best? We took a look at thousands of reviews to find out.

Feedback Analysis
How to validate your AI-driven insights
How to validate your AI-driven insights
Members Public

AI-driven insights are a powerful tool to enable analysts to extract value from qualitative data like user feedback. Here's how to build confidence in the results!

AI & NLP
How Thematic helped me find the best AI chatbot
How Thematic helped me find the best AI chatbot
Members Public

Using Thematic, our Product Director compares popular iOS Apps Ask AI and Bing. Which comes out on top?

Feedback Analysis