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Feedback Analysis

61 Posts
Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)
Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)

When we conduct research, need to explain changes in metrics or understand people's opinions, we always turn to qualitative data. Qualitative data is typically generated through: Interview transcriptsSurveys with open-ended questionsContact center transcriptsTexts and documentsAudio and video recordingsObservational notesCompared to quantitative data, which captures structured information, qualitative data is unstructured

Feedback Analysis
Unleash the power of CX metrics with feedback analytics
Unleash the power of CX metrics with feedback analytics

NPS, CSAT, CES...it doesn’t matter how many letters you throw out there or how many customer experience (CX) scores you get. If you don’t know what’s driving your CX metrics, it’s hard to replicate success, let alone find ways to improve. Through comments in customer

Customer Metrics
How to analyze Zendesk tickets & Intercom chats for customer insights
How to analyze Zendesk tickets & Intercom chats for customer insights

Wouldn’t it be awesome if you could automatically analyze your support conversations to gain deep, actionable insights? Thematic has just rolled out two new integrations with Zendesk and Intercom. With just one click, you can now send your customer conversations to Thematic for automated tagging and analysis. Read on

Product Experience
Why does text analytics have a bad reputation?
Why does text analytics have a bad reputation?

Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give

AI & NLP
What Are The Best Qualtrics Competitors And Alternatives?
What Are The Best Qualtrics Competitors And Alternatives?

Are you looking for Qualtrics alternatives? Is this because the features are not a good fit? Do you find it difficult to use? Or is the pricing the issue? In this article we’ll analyze the pros and cons of the key Qualtrics competitors to help you decide which is

Customer Experience
How to theme qualitative data using thematic analysis software
How to theme qualitative data using thematic analysis software

If you ever had to analyze customer feedback, you will know that the most difficult part is to create a perfect code frame. You need to understand the dataset, the stakeholders involved and the ideal outcomes of the analysis. You will have to iterate before settling on a solution, which

AI & NLP
How Thematic finds insights in large datasets: Analyzing 130k bank app reviews
How Thematic finds insights in large datasets: Analyzing 130k bank app reviews

Extracting key insights from large datasets sounds daunting but it doesn’t have to be. With access to the right feedback analysis software, you’re hours away from having valuable and actionable insights to power your CX interventions.   The ticket to the game is finding a partner who can funnel

Feedback Analysis
Power BI vs Tableau: What’s The Best Data Visualization Tool?
Power BI vs Tableau: What’s The Best Data Visualization Tool?

Microsoft Power BI and Tableau are both powerful business intelligence tools for data visualization. At first glance their functionality and features might look very similar. So, how do you know which is the best solution for your business? In this article we’ll reveal what data analysts really think about

Thematic
Community Soundbites: What should a customer feedback analysis maturity model look like?
Community Soundbites: What should a customer feedback analysis maturity model look like?

Each month, Thematic hosts a virtual roundtable for insights professionals within our community. Together, we discuss how we’re seeing this space evolving and swap notes on best practices! Join our community here. We’ve been digging into this concept of “insights maturity” at Thematic for some time now. So,

Thematic
How to super-charge your Qualtrics setup with Thematic & Power BI
How to super-charge your Qualtrics setup with Thematic & Power BI

Qualtrics is one of the most well-known and powerful Customer Feedback Management platforms. But even so, it has limitations. We recently hosted a live panel where data analysts from two well-known brands shared their experiences with Qualtrics, and how they extended this platform’s capabilities. Below, we’ll share the

Customer Experience
How AI-based feedback analytics powers growth at Atom Bank
How AI-based feedback analytics powers growth at Atom Bank

Recently, I joined a webinar with Michael Sherwood, Head of Digital Experience at Atom Bank. Together, we discussed their mission to create a differentiated and customer-centric banking experience. Having been a customer of Thematic for over 3 years, the insights they’ve gained with us have been integral to their

Feedback Analysis
How we use our own platform and Chrome extension to centralize & analyze feedback
How we use our own platform and Chrome extension to centralize & analyze feedback

Customer feedback doesn't have all the answers. But it has critical insights for strategy and prioritization. Thematic is a B2B SaaS company. We aren't swimming in feedback. Every piece of feedback counts. Collecting and analyzing this feedback requires a different approach. We receive feedback from many places: our in-product NPS

Feedback Analysis