Sue Hoffart

Sue Hoffart connects authentically with people from all walks of life, uncovering the human stories behind the headlines. Her curious, warm approach makes her a trusted voice in capturing experiences.

Harnessing NLP to address customer needs: Munna Ahaduzzaman at Atlassian Members Public

Atlassian has to make sense of disparate customer datasets across all of its products. With Thematic, they can drill down into the detail, finding exactly where a problem originates and what needs to be fixed.

Sue Hoffart
Using Thematic

Solving for the whole customer experience: Ant Marty from Instacart Members Public

Instacart has four distinct types of customers: their end consumers, personal shoppers, retailers, and the companies advertising on their platform. Hear from Ant Marty about how she uses Thematic to solve for Instacart's whole customer experience.

Sue Hoffart
Customer Experience

Getting a Dasher sense: How Emma Glazer at DoorDash builds customer understanding Members Public

As a marketing director at America’s largest online food delivery company, Emma is on a quest to understand what matters most to the DoorDash delivery drivers – or dashers – who are her customers.

Sue Hoffart
Customer Experience

Table of Contents