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The Beginner's Guide to Customer Experience Analytics

The Beginner's Guide to Customer Experience Analytics
Members Public

Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Recent posts

Scale or fail: 
Building an infinite customer feedback loop with AI
Scale or fail: Building an infinite customer feedback loop with AI
Members Public

Atlassian's Mick Stapleton shares his story of the enrichment and automation of the Atlassian customer experience, and how Thematic made it possible.

Thematic
The future of feedback: introducing Answers
The future of feedback: introducing Answers
Members Public

Easily access and analyse feedback data by asking questions and receiving narrative answers. Get what you need from feedback data, instantly!

AI & NLP
8 Voice of Customer Tools to Monitor Customer Experience
8 Voice of Customer Tools to Monitor Customer Experience
Members Public

Voice of customer tools collect and analyze customer feedback, then turn it into data you can use to grow your business. Discover the best VoC tools on the market.

Customer Metrics
Product Update: Chart Exports
Product Update: Chart Exports
Members Public

We've heard from customers that they want to be able to share the impactful visuals in Thematic more widely, more easily - and now you can!

Thematic
Product Update: Feedback Summarizer
Product Update: Feedback Summarizer
Members Public

Summarize your data throughout the platform, to instantly understand what matters most to customers, as well as how and why it's changing.

Thematic
Introducing Thematic's Bold New Look: A Brand Refresh for the Future of Feedback
Introducing Thematic's Bold New Look: A Brand Refresh for the Future of Feedback
Members Public

We're thrilled to introduce our refreshed visual brand. In this post, we're sharing the "why" behind the update, the thoughtful design choices, and more.

Thematic
Product Update: new features round-up
Product Update: new features round-up
Members Public

Discover our newest feature updates, including Theme Discovery, Advanced Search, Data Volume alerts, and Improved Example Comments, designed to make analyzing customer feedback easier and more insightful than ever!

Thematic
Predictive Operational Data Analytics and NLP: complementary parts of the same world
Predictive Operational Data Analytics and NLP: complementary parts of the same world
Members Public

How can predictive operational data analytics and NLP work together to deliver amazing business insights?

AI & NLP
Proving the value of your CX programme
Proving the value of your CX programme
Members Public

CX programmes add value to all areas of the business - and existing ROI calculators are seldom able to offer a balanced perspective. So how can you prove the value of your CX programme?

Customer Experience
Generative AI and Feedback Analysis: security and data privacy concerns
Generative AI and Feedback Analysis: security and data privacy concerns
Members Public

How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.

AI & NLP
Maximizing the value of customer feedback for product teams
Maximizing the value of customer feedback for product teams
Members Public

Responsible for People and Customer Insights at Atlassian, Jae shares what Atlassian has learned about maximizing the value of customer feedback for product development teams and their users.

Feedback Analysis
Establishing a customer-centric culture at your company
Establishing a customer-centric culture at your company
Members Public

A customer experience/voice of customer programme is essential for establishing a customer-centric culture at your company. Here's how to get it right.

Customer Experience