Customer Experience

Read blog articles and stories on how to measure customer experience, how to identify what you need to improve and how to analyze feedback data to understand your customer needs.

Thematic conversational analytics with call centre conversation summarized qualitative and quantitative

How Conversational Analytics Works And How You Can Implement it Members Public

As businesses become more digital, conversations now happen across chatbots, social media, emails and messaging apps. This creates a ton of data with potential value for the business. Conversational analytics unlocks the value in this data by using AI, such as natural language processing (NLP) and machine learning, to make

Tyler Dye
Tyler Dye
AI & Tech

The ROI of VOC: 7 Expert Insights from Paul Stevenson and Rick Denton Members Public

Learn how to leverage customer feedback to improve your products, services, and bottom line with these 7 key takeaways from CX experts.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

17 Customer Experience Statistics: The High Cost of Neglecting CX Members Public

Don't let bad customer experience (CX) ruin your business! Learn from these 17 statistics and find out how to improve CX with AI-powered insights.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Unlocking the Hidden ROI of VoC: A Comprehensive Guide Members Public

Discover how to unleash the true potential of your Voice of the Customer (VOC) program to drive tangible business value and growth.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Removing the 'Pebble' to Reduce Customer Experience Friction Points Members Public

Uncover the hidden "pebbles" eroding your customer experience. Learn how to use customer feedback and analytics to identify and remove friction points, boost loyalty, and engineer effortless experiences. Discover 7 strategies for proactive CX improvement.

Aphinya Dechalert
Aphinya Dechalert
Churn & Loyalty

The Beginner's Guide to Customer Experience Analytics Members Public

Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Ecommerce Voice of Customer: A Comprehensive Guide Members Public

The best eCommerce customers have a high repeat purchase rate and leave positive comments. Say, a proportion of these high-repeat customers start to drop off. They’re buying less, then suddenly not buying at all. What’s happening? You’re not face-to-face with these customers, so you need a way

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

How Watercare drives customer excellence with VoC and Thematic Members Public

When two major storms wreaked havoc on Auckland and Watercare’s infrastructurem the utility went through a CX crisis. With a massive influx of calls to their support center, Thematic helped them get inisghts from this data to forge a new approach to restore services and satisfaction levels.

Alana Dell
Alana Dell
Using Thematic

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