Feedback Analysis

Feedback speech bubbles transition into high-performing metrics UI, a girl on her laptop in the foreground.

Why Qualitative Data Matters: Turning Open-Text Feedback into KPI-Boosting CX Insights Members Public

Transform open-text feedback into KPI-boosting insights that slash churn, speed product fixes, and impress executives with ROI.

Kyo Zapanta
Kyo Zapanta
Data analytics
An AI chip floats in the middle as different path branch out.

AI Qualitative Data Analysis: Practical Tools, Ethical Guardrails, and Real-World Results Members Public

Explore how AI transforms qualitative data analysis, enhancing efficiency, scalability, and ethical considerations.

Kyo Zapanta
Kyo Zapanta
Data analytics
A bunch of variables are being funneled through, creating order, action, and clarity.

Deductive Thematic Analysis: A Theory-First Guide for Actionable Insights Members Public

Learn how to apply deductive thematic analysis—build a theory-first codebook, tag feedback at scale, and prove ROI inside Thematic.

Kyo Zapanta
Kyo Zapanta
Data analytics
One golden arrow hits the target in a sea of other bad attempts. In the background, we see UI feedback elements.

Thematic Analysis in Qualitative Research: 2025 Best Practices and Pitfalls for CX and Insights Teams Members Public

Explore 2025's best practices and common pitfalls in thematic analysis within qualitative research to enhance CX and insights strategies.

Kyo Zapanta
Kyo Zapanta
Data analytics
One feedback insight (speech bubble) floats in a sea of other feedback.

Inductive Thematic Analysis: A Practical Guide to Uncovering Hidden Customer Insights Members Public

A six-step process for inductive thematic analysis, showing how AI can shoulder the grunt work, and flag easy pitfalls to avoid.

Kyo Zapanta
Kyo Zapanta
Feedback Analysis
A decisive finger is pointing upwards, deciding between all 9 CX apps floating around it.

Qualitative Data Analysis Software in 2025: Compare 9 Tools for CX, Research, and UX Members Public

Explore 9 top QDA platforms for customer feedback, UX, and research. Find the best tool for your data and team needs.

Kyo Zapanta
Kyo Zapanta
Data analytics
A question mark floats on top of feedback. We see a user icon illuminated at the bottom.

How Reflexive Thematic Analysis Reveals the ‘Why’ Behind Customer Feedback Members Public

Discover how reflexive thematic analysis uncovers deeper CX insights hidden behind reviews, survey data, and support calls.

Kyo Zapanta
Kyo Zapanta
Feedback Analysis
A magnet is attracting customer engagement - just like how we can use engagement to drive loyalty.

How to Use Customer Engagement Insights to Drive Loyalty Members Public

Discover how to turn customer engagement insights into loyalty-building strategies and long-term brand relationships.

Kyo Zapanta
Kyo Zapanta
Churn & Loyalty

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