Voice of Customer
Discover articles that explain and delve into Voice of the Customer” (VoC) programs. Identify and understand major challenges to sharing your customers' voice, and the solutions you can implement to overcome these.
Collect-Analyze-Act-Loop: Building a Scalable 4-Step Voice-of-Customer Process Paid Members Public
Follow a proven 4-step VoC loop—collect, analyze, act, loop back—with tools, SLAs, and governance tips that keep insights moving.
How to Write Better VoC Survey Questions: 7 Approaches with Examples and Writing Tips Paid Members Public
Write better Voice of Customer survey questions using 7 frameworks, writing tips, and examples to gather more useful feedback.
A Guide to Role-Based Voice of the Customer Training for CX, Insights, and Leadership Teams Paid Members Public
Learn how to build effective, role-based VoC training for CX, insights, and leadership teams that turns feedback into real business impact.
Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic Paid Members Public
Mitre 10 New Zealand isn’t just hammering nails – it’s hammering home customer pain points to key executives, one story at a time. And the tool of choice isn’t a dashboard. It’s a newsroom powered by Thematic AI text analytics.
Customer Insights Explained: How They Shape Business Success Paid Members Public
Learn what customer insights are, how to collect them, and how businesses use them to improve customer experience and strategy.
What is the Voice of Customer (VoC)? Start A Program Easily Paid Members Public
Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. What's inside: * Easy-to-follow VoC strategies * Tips for analyzing feedback * Plus: Bonus VoC checklist Download your free copy today! See Thematic in Action
Voice of Customer Examples: How Different Industries Use VoC Insights Paid Members Public
Explore real-world examples of how various industries can use voice of the customer (VOC) insights to improve CX and business performance.
The Best VoC Analytics Tools: Analyze Feedback Easily Paid Members Public
The best VoC analytics tools for creating surveys, collecting customer feedback, performing AI analysis, and more.