Voice of Customer

Discover articles that explain and delve into Voice of the Customer” (VoC) programs. Identify and understand major challenges to sharing your customers' voice, and the solutions you can implement to overcome these.

Different roles are using the same stack - representing sharing the same curriculums/module.

A Guide to Role-Based Voice of the Customer Training for CX, Insights, and Leadership Teams Members Public

Learn how to build effective, role-based VoC training for CX, insights, and leadership teams that turns feedback into real business impact.

Kyo Zapanta
Kyo Zapanta
Voice of Customer

Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic Members Public

Mitre 10 New Zealand isn’t just hammering nails – it’s hammering home customer pain points to key executives, one story at a time. And the tool of choice isn’t a dashboard. It’s a newsroom powered by Thematic AI text analytics.

Mark Vaughan
Mark Vaughan
Using Thematic
An image portraying how insights, when done right, can drive business success.

Customer Insights Explained: How They Shape Business Success Members Public

Learn what customer insights are, how to collect them, and how businesses use them to improve customer experience and strategy.

Kyo Zapanta
Kyo Zapanta
Customer Experience

What is the Voice of Customer (VoC)? Start A Program Easily Members Public

Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. What's inside: * Easy-to-follow VoC strategies * Tips for analyzing feedback * Plus: Bonus VoC checklist Download your free copy today! See Thematic in Action

Alice Longhurst
Alice Longhurst
Product Experience
voice of customer examples

Voice of Customer Examples: How Different Industries Use VoC Insights Members Public

Explore real-world examples of how various industries can use voice of the customer (VOC) insights to improve CX and business performance.

Jess Perenara-Wilkinson
Voice of Customer
VoC Analytics tools enable organizations to better understand their customers.

The Best VoC Analytics Tools: Analyze Feedback Easily Members Public

The best VoC analytics tools for creating surveys, collecting customer feedback, performing AI analysis, and more.

Alice Longhurst
Alice Longhurst
Voice of Customer
An abstract image representing a Voice of Customer strategy.

Creating a Voice of Customer Strategy: 8 Clear Steps Members Public

In this guide, we'll walk you through 8 clear steps to build a VoC strategy that not only listens but leads.

Alice Longhurst
Alice Longhurst
Voice of Customer
Graphic representing a holistic approach to Voice of Customer Analytics.

Simple Guide to Voice of Customer Analytics: Tools & Strategies Members Public

Analyzing your customer feedback gives you actionable, targeted insights that help you fine-tune strategies, enhance customer experiences, and fuel real growth.

Alice Longhurst
Alice Longhurst
Voice of Customer

Table of Contents