Voice of Customer

Discover articles that explain and delve into Voice of the Customer” (VoC) programs. Identify and understand major challenges to sharing your customers' voice, and the solutions you can implement to overcome these.

An image portraying how insights, when done right, can drive business success.

Customer Insights Explained: How They Shape Business Success Members Public

Learn what customer insights are, how to collect them, and how businesses use them to improve customer experience and strategy.

Kyo Zapanta
Kyo Zapanta
Customer Experience

What is the Voice of Customer (VoC)? Start A Program Easily Members Public

Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. What's inside: * Easy-to-follow VoC strategies * Tips for analyzing feedback * Plus: Bonus VoC checklist Download your free copy today! See Thematic in Action

Alice Longhurst
Alice Longhurst
Product Experience
voice of customer examples

Voice of Customer Examples: How Different Industries Use VoC Insights Members Public

Explore real-world examples of how various industries can use voice of the customer (VOC) insights to improve CX and business performance.

Jess Perenara-Wilkinson
Voice of Customer
VoC Analytics tools enable organizations to better understand their customers.

The Best VoC Analytics Tools: Analyze Feedback Easily Members Public

The best VoC analytics tools for creating surveys, collecting customer feedback, performing AI analysis, and more.

Alice Longhurst
Alice Longhurst
Voice of Customer
An abstract image representing a Voice of Customer strategy.

Creating a Voice of Customer Strategy: 8 Clear Steps Members Public

In this guide, we'll walk you through 8 clear steps to build a VoC strategy that not only listens but leads.

Alice Longhurst
Alice Longhurst
Voice of Customer
Graphic representing a holistic approach to Voice of Customer Analytics.

Simple Guide to Voice of Customer Analytics: Tools & Strategies Members Public

Analyzing your customer feedback gives you actionable, targeted insights that help you fine-tune strategies, enhance customer experiences, and fuel real growth.

Alice Longhurst
Alice Longhurst
Voice of Customer

Who Owns Voice of the Customer (VOC)? Members Public

The answer to the question of who “owns” the voice of the customer (VOC) isn’t as simple as this person or that team. To get the most value from customer feedback, VOC should be integrated and leveraged across your organization to improve customer experience. But that can be hard

Jess Perenara-Wilkinson
Voice of Customer

Best Generative AI User Research Tools: According to OpenAI’s Head of Research Members Public

Arianna McClain knows a thing or two about user research tools and systems. She’s spent most of her career building UX research and insights teams for high-growth tech companies like DoorDash and Cruise. Today, she’s the Head of UX Research at OpenAI. Recently, Arianna shared with us the

Jess Perenara-Wilkinson
Voice of Customer

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