Alyona Medelyan PhD

Alyona has a PhD in NLP and Machine Learning. Her peer-reviewed articles have been cited by over 2600 academics. Her love of writing comes from years of PhD research.

Open Ended Survey Questions: How to Code & Analyze for Insights Members Public

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Analying your customer feedback using ChatGPT shown with an abstract cube surround with feedback elements

How to analyze your customer feedback using ChatGPT Members Public

When my kids' school sent me a survey with 15 open-ended questions, I volunteered to help them analyze the data. I was curious what other parents said, but I also wanted to test ChatGPT on this feedback. In this blog post, I’ll share my approach and the prompts used

Alyona Medelyan PhD
Alyona Medelyan PhD
Male and female locked away within reach of a robot AI carrying a key

Generative AI and Feedback Analysis: security and data privacy concerns Members Public

How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
AI robot peeking from a speech bubble working with insight professional male.

What does GPT-4 mean for Insights Professionals? Members Public

How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

What is it like to attend the Qualtrics X4 Summit? And is it worth it? Members Public

Is attending the Qualtrics X4 summit worth it? If you are thinking of attending the next X4, let me summarize my experience for you.

Alyona Medelyan PhD
Alyona Medelyan PhD
A hand sorting boxes into a hierarchy

How to build a customer feedback taxonomy Members Public

What's the right way to build a feedback taxonomy? At Thematic, we’ve seen over a hundred teams build theirs using our solution. Read on to discover our learnings!

Alyona Medelyan PhD
Alyona Medelyan PhD
Using Thematic
Drivers of customer satisfaction - diagram

Customer-led product strategy: a guide Members Public

Customer-led product strategy is about designing the best product experience. But how should you approach it, and avoid common pitfalls?

Alyona Medelyan PhD
Alyona Medelyan PhD
Product Experience
The Thematic team at Ra

Thematic company retreat 2022 Members Public

Our team is fully remote, which works really well for us. But we do like to bring the team together in person each year - this time we met in New Zealand!

Alyona Medelyan PhD
Alyona Medelyan PhD
Using Thematic

Table of Contents