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Alyona Medelyan PhD

Alyona Medelyan PhD

CEO and Co-Founder
Alyona has a PhD in NLP and Machine Learning. Her peer-reviewed articles have been cited by over 2600 academics. Her love of writing comes from years of PhD research.
77 Posts
AI-powered, human enhanced!
How to take feedback analytics to the next level
AI-powered, human enhanced! How to take feedback analytics to the next level
Members Public

Can you trust AI when you don't understand the way it makes decisions? Or do you need control? Learn how AI and people can collaborate to get the best insights from feedback faster.

AI & NLP
Know what great looks like: building trust in text analytics software
Know what great looks like: building trust in text analytics software
Members Public

When it comes to analyzing feedback, AI can be your best friend. But can you trust text analytics software if you don’t understand how it works?

Feedback Analysis
A personal story... We stand with Ukraine
A personal story... We stand with Ukraine
Members Public

Dear friends of Thematic, I want to add some color into the coverage of the war in Ukraine. I was born in Crimea to parents with mixed heritage. My dad is part-Ukrainian and part-German. My mum is part-Ukrainian and part-Russian. I spent my summers with my grandparents in Kryvyi Rih,

Thematic
How to analyze Zendesk tickets & Intercom chats for customer insights
How to analyze Zendesk tickets & Intercom chats for customer insights
Members Public

Wouldn’t it be awesome if you could automatically analyze your support conversations to gain deep, actionable insights? Thematic has just rolled out two new integrations with Zendesk and Intercom. With just one click, you can now send your customer conversations to Thematic for automated tagging and analysis. Read on

Product Experience
Why does text analytics have a bad reputation?
Why does text analytics have a bad reputation?
Members Public

Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give

AI & NLP
How to theme qualitative data using thematic analysis software
How to theme qualitative data using thematic analysis software
Members Public

Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.

AI & NLP
Power BI vs Tableau: What’s The Best Data Visualization Tool?
Power BI vs Tableau: What’s The Best Data Visualization Tool?
Members Public

Microsoft Power BI and Tableau are both powerful business intelligence tools for data visualization. At first glance their functionality and features might look very similar. So, how do you know which is the best solution for your business? In this article we’ll reveal what data analysts really think about

Thematic
How to choose a survey tool to measure customer experience: the ultimate guide
How to choose a survey tool to measure customer experience: the ultimate guide
Members Public

You have decided to collect feedback from your customers via a survey tool. Or, you might be looking for a new survey tool, because you are unhappy with your current setup. There's no shortage of survey solutions and customer feedback management platforms. If anything, there are too many options to

Surveys & Feedback Collection
How to super-charge your Qualtrics setup with Thematic & Power BI
How to super-charge your Qualtrics setup with Thematic & Power BI
Members Public

Qualtrics is one of the most well-known and powerful Customer Feedback Management platforms. But even so, it has limitations. We recently hosted a live panel where data analysts from two well-known brands shared their experiences with Qualtrics, and how they extended this platform’s capabilities. Below, we’ll share the

Customer Experience
How to create a positive employee experience for women in tech
How to create a positive employee experience for women in tech
Members Public

What does it cost to a business to lose an employee? Experts share that for an entry-level role, it's 50% of salary. For an executive role, it's 200% of salary. Today, companies fight to attract a diverse and high-performing team. They want to create a positive employee experience and an

Thematic
How Watercare levelled up their insights and CX metrics using Thematic
How Watercare levelled up their insights and CX metrics using Thematic
Members Public

Recently, I hosted a webinar with Priya Thurai, Head of Customer Insights at Watercare NZ. We discussed the integral role customer insights have played in enabling their team to improve how they engage in the community. Today, Watercare continues to use Thematic insights to inform their decision making - driving

Customer Experience
How AI-based feedback analytics powers growth at Atom bank
How AI-based feedback analytics powers growth at Atom bank
Members Public

Recently, I joined a webinar with Michael Sherwood, Head of Digital Experience at Atom bank. Together, we discussed their mission to create a differentiated and customer-centric banking experience. Having been a customer of Thematic for over 3 years, the insights they’ve gained with us have been integral to their

Feedback Analysis