What is Unified Data Analytics and why should you care? Paid Members Public
Unified Data Analytics is the practice of integrating data from multiple sources into a single system, making it easier to analyze, interpret, and act on insights. Instead of struggling with siloed, fragmented information, businesses can make faster, data-driven decisions with a complete view of their data. Why does this matter?
Coding Qualitative Data: How To Guide Paid Members Public
A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!
5 Text Analytics Approaches: A Comprehensive Review Paid Members Public
Businesses generate massive amounts of text data—from customer feedback and online reviews to survey responses and social media comments. But without the right tools, making sense of all this information can be overwhelming. This is where text analytics comes in. Text analytics is the process of extracting meaningful insights
Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins Paid Members Public
Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.
What is customer sentiment analysis and why should your business care? Paid Members Public
If you are curious about how you'll get to know what your customers truly feel, you need customer sentiment analysis. It’s the process of analyzing feedback to see if customer sentiment is positive, negative, or neutral and, more importantly, why they feel that way. “People will forget what you
3 learnings from the deep learning for sentiment analysis workshop Paid Members Public
A couple of years ago, our team at Thematic organized and sponsored a free Deep Learning for Sentiment Analysis workshop led by Dr. Felipe Bravo-Marquez. Despite being announced on short notice, it was fully booked within 24 hours, with over 40 attendees eager to dive into the world of NLP
How accurate is Thematic at analyzing customer feedback? Paid Members Public
In discussions with potential customers, we often hear the question, "How accurate is Thematic at analyzing my open-ended feedback?" Here is why they are asking this question: “Manual analysis is the most accurate, but it doesn't scale. I tried different solutions. My CX platform produces generic results that aren’t
How To Use Thematic Analysis AI To Theme Qualitative Data Paid Members Public
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.