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Alyona Medelyan PhD

Alyona Medelyan PhD

CEO and Co-Founder
Alyona is one of the founders of Thematic. Her love of writing comes from spending years of publishing papers during her PhD. She believes customer feedback should be top of mind at every company.
64 Posts
How we use our own platform and Chrome extension to centralize & analyze feedback

How we use our own platform and Chrome extension to centralize & analyze feedback

Customer feedback doesn't have all the answers. But it has critical insights for strategy and prioritization. Thematic is a B2B SaaS company. We aren't swimming in feedback. Every piece of feedback counts. Collecting and analyzing this feedback requires a different approach. We receive feedback from many places: our in-product NPS

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Customer feedback analysis: How to analyze and act on feedback

Customer feedback analysis: How to analyze and act on feedback

Have you ever left feedback as a customer yourself? Your star rating or a satisfaction score will tell how you feel, but it's your comment that will explain why. Unfortunately, while most businesses collect feedback, they do not analyze text comments. Often feedback isn’t actionable. It’s too hard

Alyona Medelyan PhD
Alyona Medelyan PhD
What the latest AI model GPT-3 means for Customer Feedback Analysis

What the latest AI model GPT-3 means for Customer Feedback Analysis

What is GPT-3 exactly? And what does this new AI model mean for customer feedback analysis?

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & NLP
Should you buy an integrated solution, best-in-breed, or build in house?

Should you buy an integrated solution, best-in-breed, or build in house?

Being a business owner myself, and speaking to other team leads, I know that there is always this question: When we buy new software, should we buy an all-in-one, integrated solution? Or, should we go out to different vendors and source separately? Or, should we build it in-house, and make

Alyona Medelyan PhD
Alyona Medelyan PhD
Thematic
The Zoom Boom: Zoom's market transformation and what the user feedback is saying

The Zoom Boom: Zoom's market transformation and what the user feedback is saying

At the beginning of 2020, Zoom was a promising video telephony company with niche markets in business and higher education and a solid bank account thanks to a successful IPO. By May, its market capitalization was greater than those of the world’s seven top airlines combined. As the

Alyona Medelyan PhD
Alyona Medelyan PhD
Product Experience
Must-Have Features in Feedback Analysis Software

Must-Have Features in Feedback Analysis Software

8 key questions to ask a feedback analysis software vendor to help you buy a solution that delivers true ROI Are you trying to find a great feedback analysis software solution? Then you might have been overwhelmed by the huge number of options out there. Whether it’s a DIY

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
Thriving During COVID-19: 10 Practical Tips from a Clinical Psychologist

Thriving During COVID-19: 10 Practical Tips from a Clinical Psychologist

Three weeks ago, my family of four was on it’s fifth day of self isolation due to Covid-19. The terrible news from Italy started to appear and the first positive cases recorded among San Francisco Bay residents. I was refreshing my Twitter compulsively.  I kept asking myself: What should

Alyona Medelyan PhD
Alyona Medelyan PhD
Thematic
Product Feedback: Ultimate Guide - How to Gather, Analyze & Share

Product Feedback: Ultimate Guide - How to Gather, Analyze & Share

How insights and analytics professionals can turn overwhelming volumes of customer feedback into a continuous product feedback loop. In this guide Introduction Part 1: Different types of product feedback and how you can benefit from them Part 2: How to improve your product feedback strategy Part 3: Analyzing product feedback

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
What is Unified Data Analytics and why should you care?

What is Unified Data Analytics and why should you care?

Before we get into the nitty gritty detail of Unified Data Analytics, let’s remind ourselves of the cautionary tale of a pioneer of the Internet… Have you ever heard of Netscape?  This company, which created one of the first web browsers, is most famous for its downfall:

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & NLP
Thematic Joins Nielsen Connect Partner Network

Thematic Joins Nielsen Connect Partner Network

New York, NY –  Thematic today announced that it has joined the Nielsen Connect Partner Network. Enhanced by this partnership through Nielsen’s Global Connect business, Thematic’s proprietary approach, which combines AI and human input to rapidly and continuously surface insights that are more relevant and detailed than legacy

Alyona Medelyan PhD
Alyona Medelyan PhD
Thematic
How To Build Your Own Feedback Analysis Solution

How To Build Your Own Feedback Analysis Solution

At Thematic, we’ve spent years researching, designing and developing our customer feedback analysis platform.  While I’d love for everyone to be using ours, I understand that you might have the resources, time and the data required to build one in-house.  There are benefits to building vs.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & NLP
Quick Guide: How To Measure The Accuracy Of Feedback Analysis

Quick Guide: How To Measure The Accuracy Of Feedback Analysis

When you consider using a new customer feedback analysis software, you’ll need to make sure that it’s feedback analysis capabilities are accurate and reliable. At Thematic we take accuracy seriously. We evaluate accuracy on every single dataset, and our approach depends on how much time is available.

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis