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Alyona Medelyan PhD

Alyona Medelyan PhD

CEO and Co-Founder
Alyona has a PhD in NLP and Machine Learning. Her peer-reviewed articles have been cited by over 2600 academics. Her love of writing comes from years of PhD research.
87 Posts
How To Build Your Own Feedback Analysis Solution
How To Build Your Own Feedback Analysis Solution
Members Public

Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to

AI & NLP
My Take on Qualtrics X4 2024 and the AI announcements
My Take on Qualtrics X4 2024 and the AI announcements
Members Public

Qualtrics X4 Summit is the most attended customer and employee experience event. Close to ten thousand people join Qualtrics X4 each year in Salt Lake City. To be honest, I regret not adding it to my “conference circuit” sooner. This was my second time, and again it’s definitely been

Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis
Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis
Members Public

The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.

AI & NLP
What it’s like to attend the Medallia Experience conference
What it’s like to attend the Medallia Experience conference
Members Public

I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year, I’d like to share my experiences and learnings. First, it’s hard not to compare two events. Both companies compete head to head with each other

Open Ended Survey Questions: How to Code & Analyze for Insights
Open Ended Survey Questions: How to Code & Analyze for Insights
Members Public

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Feedback Analysis
How to analyze your customer feedback using ChatGPT
How to analyze your customer feedback using ChatGPT
Members Public

When my kids' school sent me a survey with 15 open-ended questions, I volunteered to help them analyze the data. I was curious what other parents said, but I also wanted to test ChatGPT on this feedback. In this blog post, I’ll share my approach and the prompts used

Generative AI and Feedback Analysis: security and data privacy concerns
Generative AI and Feedback Analysis: security and data privacy concerns
Members Public

How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.

AI & NLP
What does GPT-4 mean for Insights Professionals?
What does GPT-4 mean for Insights Professionals?
Members Public

How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?

AI & NLP
What is it like to attend the Qualtrics X4 Summit? And is it worth it?
What is it like to attend the Qualtrics X4 Summit? And is it worth it?
Members Public

Is attending the Qualtrics X4 summit worth it? If you are thinking of attending the next X4, let me summarize my experience for you.

How to build a customer feedback taxonomy
How to build a customer feedback taxonomy
Members Public

What's the right way to build a feedback taxonomy? At Thematic, we’ve seen over a hundred teams build theirs using our solution. Read on to discover our learnings!

Thematic
Customer-led product strategy: a guide
Customer-led product strategy: a guide
Members Public

Customer-led product strategy is about designing the best product experience. But how should you approach it, and avoid common pitfalls?

Product Experience
Thematic company retreat 2022
Thematic company retreat 2022
Members Public

Our team is fully remote, which works really well for us. But we do like to bring the team together in person each year - this time we met in New Zealand!

Thematic