How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.
How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?
Is attending the Qualtrics X4 summit worth it? If you are thinking of attending the next X4, let me summarize my experience for you.
What's the right way to build a feedback taxonomy? At Thematic, we’ve seen over a hundred teams build theirs using our solution. Read on to discover our learnings!
Customer-led product strategy is about designing the best product experience. But how should you approach it, and avoid common pitfalls?
Our team is fully remote, which works really well for us. But we do like to bring the team together in person each year - this time we met in New Zealand!
Can you trust AI when you don't understand the way it makes decisions? Or do you need control? Learn how AI and people can collaborate to get the best insights from feedback faster.
When it comes to analyzing feedback, AI can be your best friend. But can you trust text analytics software if you don’t understand how it works?
Dear friends of Thematic, I want to add some color into the coverage of the war in Ukraine. I was born in Crimea to parents with mixed heritage. My dad is part-Ukrainian and part-German. My mum is part-Ukrainian and part-Russian. I spent my summers with my grandparents in Kryvyi Rih,
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Wouldn’t it be awesome if you could automatically analyze your support conversations to gain deep, actionable insights? Thematic has just rolled out two new integrations with Zendesk and Intercom. With just one click, you can now send your customer conversations to Thematic for automated tagging and analysis. Read on
Text analytics has been around for dozens of years and several hype cycles. The most recent one, in 2020, is attributed to GPT-3, a proprietary language model. It’s basically a giant black box that costs an estimated $12 million to train. A language model means that if you give
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.