Alyona Medelyan PhD
Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.
There is a lot of talk about Generative AI and Large Language Models. Analysts and vendors encourage everyone to jump on the “AI train” to save costs and upskill yourself. Practitioners share war stories of working with data scientists to test out the latest LLMs. When it comes to Gen
Plus learnings from talking to 1700+ insights & research experts over the past 8 years At Thematic, we’ve spent years designing and developing our customer feedback analysis platform. While I’d love for everyone to be using ours, I understand that you might have the resources and the time to
Qualtrics X4 Summit is the most attended customer and employee experience event. Close to ten thousand people join Qualtrics X4 each year in Salt Lake City. To be honest, I regret not adding it to my “conference circuit” sooner. This was my second time, and again it’s definitely been
The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.
I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year, I’d like to share my experiences and learnings. First, it’s hard not to compare two events. Both companies compete head to head with each other
How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’
When my kids' school sent me a survey with 15 open-ended questions, I volunteered to help them analyze the data. I was curious what other parents said, but I also wanted to test ChatGPT on this feedback. In this blog post, I’ll share my approach and the prompts used
How can you use generative AI safely? In this post, Alyona covers security concerns around generative AI, and addresses how to lower risks.
How will GPT-4 change the work of insights professionals? Will it take over the insights and research landscape - or can we use it to our advantage?
Is attending the Qualtrics X4 summit worth it? If you are thinking of attending the next X4, let me summarize my experience for you.
What's the right way to build a feedback taxonomy? At Thematic, we’ve seen over a hundred teams build theirs using our solution. Read on to discover our learnings!