Alyona Medelyan PhD

Alyona has a PhD in NLP and Machine Learning. Her peer-reviewed articles have been cited by over 2600 academics. Her love of writing comes from years of PhD research.

The untold love story between churn and customer feedback loops Members Public

Customer churn can be a nightmare, but controlling it is key to the long-term survival of your business. Why? Because repeat customers lead to higher profits for your business as they are associated with higher sales.

Alyona Medelyan PhD
Alyona Medelyan PhD
Churn & Loyalty

Commercializing AI research: Lessons learned and Thematic's journey Members Public

– “Hey, aren’t you the creator of Maui?”– A few months ago, someone I didn’t know approached me at O’Reilly’s AI conference. – “Yes, I am”, I said, excited that someone still remembered my project, and a little sad too… It’s been almost 10 years since I’

Alyona Medelyan PhD
Alyona Medelyan PhD

What Chief Customer Officers can learn from YCombinator’s approach to disruption Members Public

What do Chief Customer Officers have in common with YCombinator? They are both driven by creating products and services that people want. Last week, I attended the Chief Customer Officers & Influencers conference in Atlanta. I got a chance to give a keynote on how companies can disrupt themselves through customer

Alyona Medelyan PhD
Alyona Medelyan PhD

Customer Experience Champions: Best Practices from the CX Veterans Members Public

I’ve just returned for Corinium’s Chief Customer Officers and Influencers conference in Atlanta. As someone who just joined the customer experience and insights industry four weeks ago, this felt like a capstone project where I was forced to “talk the talk” and “walk the walk.” It was humbling

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience

How to Improve Customer Service with Unstructured Data Members Public

Last month, I had the pleasure to speak with Jeff Toister (CPLP, Author of “The Service Culture Handbook”) on his webinar on how to improve customer service with unstructured data. Contact centers often miss out on many opportunities on how to improve their team’s performance and deliver critical insights

Alyona Medelyan PhD
Alyona Medelyan PhD
Mining customer feedback to uncover gold nuggets of actionable insights

How to get meaningful, actionable insights from customer feedback Members Public

Many companies collect vast amounts of raw customer data, but don’t know how best to use it! Here's how to turn your feedback into actionable insights.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

3 ways to close the customer feedback loop to prevent churn and increase revenue Members Public

What is the customer feedback loop? The customer feedback loop is the practice of responding to customers when they leave feedback. How to do this follow up meaningfully? For example, let's say a customer complains about being overcharged. To close the loop with this customer the company may respond with

Alyona Medelyan PhD
Alyona Medelyan PhD
Churn & Loyalty

5 Text Analytics Approaches: A Comprehensive Review Members Public

Are you receiving more feedback than you could ever read, let alone summarize? Maybe you’ve used Text Analytics methods to analyze free-form textual feedback? These methods range from simple techniques like word matching in Excel to neural networks trained on millions of data points. Here is my summary to

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

Table of Contents