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Churn & Loyalty

14 Posts
What is Thematic Analysis? And How To Do It (Manual vs. AI)
What is Thematic Analysis? And How To Do It (Manual vs. AI)
Members Public

Discover the power of thematic analysis to unlock insights from qualitative data. Learn about manual vs. AI-powered approaches, best practices, and how Thematic software can revolutionize your analysis workflow.

Customer Experience
The ROI of VOC: 7 Expert Insights from Paul Stevenson and Rick Denton
The ROI of VOC: 7 Expert Insights from Paul Stevenson and Rick Denton
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Learn how to leverage customer feedback to improve your products, services, and bottom line with these 7 key takeaways from CX experts.

Customer Experience
Removing the 'Pebble' to Reduce Customer Experience Friction Points
Removing the 'Pebble' to Reduce Customer Experience Friction Points
Members Public

Uncover the hidden "pebbles" eroding your customer experience. Learn how to use customer feedback and analytics to identify and remove friction points, boost loyalty, and engineer effortless experiences. Discover 7 strategies for proactive CX improvement.

Churn & Loyalty
The Beginner's Guide to Customer Experience Analytics
The Beginner's Guide to Customer Experience Analytics
Members Public

Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Customer Experience
Reduce Customer Churn with the Voice of the Customer (VoC)
Reduce Customer Churn with the Voice of the Customer (VoC)
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A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn –  lost revenue, tarnished reputation, and wasted effort.

Churn & Loyalty
The Customer Experience Cost: How Bad Experiences Cost Your Business Big Money
The Customer Experience Cost: How Bad Experiences Cost Your Business Big Money
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Friction in customer experience can lead to churn and lower transaction spend. Discover how to use Voice of the Customer data and technology to identify CX enhancements that drive sales growth, while reducing costs.

Customer Experience
Establishing a customer-centric culture at your company
Establishing a customer-centric culture at your company
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A customer experience/voice of customer programme is essential for establishing a customer-centric culture at your company. Here's how to get it right.

Customer Experience
How to measure customer satisfaction: the complete guide
How to measure customer satisfaction: the complete guide
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Everyone says they want customers to be satisfied, but what are you actually doing to make customers happy? How do you know if you’re on the right track? How do you know if your customer satisfaction efforts make a difference? Why even aim for customer satisfaction at all? We

Churn & Loyalty
How To Perform Churn Analysis - [Free Guide & Templates]
How To Perform Churn Analysis - [Free Guide & Templates]
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“I need a churn analysis! We recently launched a new way of delivering our product and customer churn is a major pain!” — a concerned friend. Since I co-founded customer feedback company Thematic, friends who work on software products often ask me how to effectively use churn analysis to identify, fix

Churn & Loyalty
The untold love story between churn and customer feedback loops
The untold love story between churn and customer feedback loops
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Customer churn can be a nightmare, but controlling it is key to the long-term survival of your business. Why? Because repeat customers lead to higher profits for your business as they are associated with higher sales.

Churn & Loyalty
Customer retention analytics: 5 strategies to reduce churn
Customer retention analytics: 5 strategies to reduce churn
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Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. That was the old school way of doing things. Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. So, let’s look at ways to reduce

Churn & Loyalty
3 ways to close the customer feedback loop to prevent churn and increase revenue
3 ways to close the customer feedback loop to prevent churn and increase revenue
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What is the customer feedback loop? The customer feedback loop is the practice of responding to customers when they leave feedback. How to do this follow up meaningfully? For example, let's say a customer complains about being overcharged. To close the loop with this customer the company may respond with

Churn & Loyalty