Does it matter which customer experience metric you choose? Paid Members Public
Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score (NPS), the traditional customer satisfaction CSAT, or a more recent invention
Thematic Analysis for Feedback: The Secret Weapon Most Companies Miss (Part 5/5) Paid Members Public
Discover Thematic Analysis, the ONLY text analysis approach that's accurate, fast, and transparent. Learn how it outperforms other methods and uncovers hidden insights in your feedback.
How to make the most out of YC Startup School Paid Members Public
Last year, in 2017, my co-founder signed us up for the YCombinator’s Startup School (SUS). 10 weeks later, our lives had changed completely. We were admitted into the YC’s core program, moved to Silicon Valley and were growing faster than we could onboard customers. This year, YCombinator launched
Topic Modeling for Text Analysis: The Hype vs. Reality (Part 4/5) Paid Members Public
This is the 4th article in my series of Text Analytics posts explaining popular approaches to feedback analysis. Last week, we talked about text categorization, a Machine Learning approach that requires training data. We concluded that it can’t detect emerging themes in people’s feedback and that it’s
Text Categorization Demystified: Does It Really Deliver on Advanced Analytics? (Part 3/5) Paid Members Public
Explore text categorization for analyzing feedback: its machine learning power, the crucial role of training data, and the four key challenges it faces in real-world applications.
Manual Rules for Text Analytics: Why They Often Miss the Mark (Part 2/5) Paid Members Public
Manual rules are a popular text analytics approach, but they have significant flaws. Discover why they struggle with multiple meanings, sentiment, and evolving language.
Word Spotting for Text Analytics: Quick & Dirty (But When Does It Fail?) (Part 1/5) Paid Members Public
Is 'word spotting' a valid text analytics method? Learn its pros, cons, and when it's actually useful (hint: rarely for serious insights). Discover better alternatives.
3 learnings from the Deep Learning for Sentiment Analysis workshop Paid Members Public
I wanted to share with you my learnings from when our team at Thematic organized and sponsored a free 3-hour workshop on Deep Learning for Sentiment Analysis, run byDr. Felipe Bravo-Marquez [https://www.cs.waikato.ac.nz/~fbravoma/]. The workshop booked out within 24hrs of announcing it and more than
