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Text Analytics

5 Posts
Thematic Analysis for Feedback: The Secret Weapon Most Companies Miss (Part 5/5)
Thematic Analysis for Feedback: The Secret Weapon Most Companies Miss (Part 5/5)
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Discover Thematic Analysis, the ONLY text analysis approach that's accurate, fast, and transparent. Learn how it outperforms other methods and uncovers hidden insights in your feedback.

Text Analytics
Topic Modeling for Text Analysis: The Hype vs. Reality (Part 4/5)
Topic Modeling for Text Analysis: The Hype vs. Reality (Part 4/5)
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This is the 4th article in my series of Text Analytics posts explaining popular approaches to feedback analysis. Last week, we talked about text categorization, a Machine Learning approach that requires training data. We concluded that it can’t detect emerging themes in people’s feedback and that it’s

Feedback Analysis
Text Categorization Demystified: Does It Really Deliver on Advanced Analytics? (Part 3/5)
Text Categorization Demystified: Does It Really Deliver on Advanced Analytics? (Part 3/5)
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Explore text categorization for analyzing feedback: its machine learning power, the crucial role of training data, and the four key challenges it faces in real-world applications.

Text Analytics
Manual Rules for Text Analytics: Why They Often Miss the Mark (Part 2/5)
Manual Rules for Text Analytics: Why They Often Miss the Mark (Part 2/5)
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Manual rules are a popular text analytics approach, but they have significant flaws. Discover why they struggle with multiple meanings, sentiment, and evolving language.

Text Analytics
Word Spotting for Text Analytics: Quick & Dirty (But When Does It Fail?) (Part 1/5)
Word Spotting for Text Analytics: Quick & Dirty (But When Does It Fail?) (Part 1/5)
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Is 'word spotting' a valid text analytics method? Learn its pros, cons, and when it's actually useful (hint: rarely for serious insights). Discover better alternatives.

Text Analytics