Alyona Medelyan PhD

Alyona has a PhD in NLP and Machine Learning. Her peer-reviewed articles have been cited by over 2600 academics. Her love of writing comes from years of PhD research.

Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins Members Public

Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

What makes a Scotch top notch? - Thematic analyzes 1000 tasting notes of distilled spirits Members Public

Like most Ukrainians, my dad is a spirits aficionado. One of his favorite things to do while drinking is to read the tasting notes printed on the labels of cognac or whisky bottles. Believe it or not, but this was how I often practiced my beginners English after school: translating

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
graphic of a feedback form showing 'excellent' ticked and five stars

4 steps to customer survey design – everything you need to know Members Public

Discover everything you need to know about customer survey design, from planning out your survey questions through to analyzing the results.

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience

3 tips for getting started with natural language understanding (NLU) Members Public

What makes a cartoon caption funny? As one algorithm found: a simple readable sentence, a negation, and a pronoun—but not “he” or “she.” The algorithm went on to pick the funniest captions for thousands of the New Yorker’s cartoons, and in most cases, it matched the intuition of

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Why US airlines rank best or worst, according to passengers Members Public

Last week, ThePointsGuy [https://thepointsguy.com/] published the 2018 “The Best And Worst Airlines In America” [https://thepointsguy.com/guide/best-and-worst-airlines-2018/]. According to Forbes’ interview [https://www.forbes.com/sites/laurabegleybloom/2018/03/06/ranked-the-best-and-worst-airlines-in-america/#441650c5e953] with Brian Kelly, the author of the report, 9 airlines were reviewed using 10

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
A tiny flying person stops a giant foot from slipping on a banana peel.

12 big mistakes when collecting and analyzing customer feedback Members Public

Are you getting the most out of your customer feedback? How can you ensure your feedback will transfer to solid actionable insights that make a difference to your business? Here, we share some common mistakes we’ve seen companies do when collating and analyzing feedback – make sure you’re not

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
Clothes hanging on a rack

What we learned from analyzing 350K customer reviews of major fashion brands Members Public

We analyzed 350K customer reviews of several high profile fashion brands to discover insights and learn how they're perceived by the public.

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience

Thematic is taking part in YCombinator! Members Public

We are excited to announce that Thematic is taking part in the Summer 2017 batch at YCombinator, a Platinum Plus tier U.S. startup accelerator according to Forbes, which has produced deca-unicorns like Airbnb, Dropbox, and Stripe. Thematic + YCombinator: How it all happened In March 2017, we applied for YCombinator’

Alyona Medelyan PhD
Alyona Medelyan PhD
Using Thematic

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