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Aphinya Dechalert

Aphinya Dechalert

New Zealand
Every business has a story. What’s yours? 💡 Software dev turned technical writer and marketing engineer, specializing in SEO and lead generation.
13 Posts
What is Thematic Analysis? And How To Do It (Manual vs. AI)
What is Thematic Analysis? And How To Do It (Manual vs. AI)
Members Public

Discover the power of thematic analysis to unlock insights from qualitative data. Learn about manual vs. AI-powered approaches, best practices, and how Thematic software can revolutionize your analysis workflow.

Customer Experience
10 Advantages & Challenges of Thematic Analysis
10 Advantages & Challenges of Thematic Analysis
Members Public

Thematic analysis is a powerful tool for understanding the 'why' behind what people say and do. Discover the top 10 advantages and challenges, and how AI can help overcome these obstacles.

Thematic
Content Analysis vs. Thematic Analysis: A Comprehensive Guide
Content Analysis vs. Thematic Analysis: A Comprehensive Guide
Members Public

Uncover the differences between content analysis and thematic analysis, learn which method is right for your research, and discover powerful tools to streamline your analysis.

Feedback Analysis
The ROI of VOC: 7 Expert Insights from Paul Stevenson and Rick Denton
The ROI of VOC: 7 Expert Insights from Paul Stevenson and Rick Denton
Members Public

Learn how to leverage customer feedback to improve your products, services, and bottom line with these 7 key takeaways from CX experts.

Customer Experience
17 Customer Experience Statistics: The High Cost of Neglecting CX
17 Customer Experience Statistics: The High Cost of Neglecting CX
Members Public

Don't let bad customer experience (CX) ruin your business! Learn from these 17 statistics and find out how to improve CX with AI-powered insights.

Customer Experience
Unlocking the Hidden ROI of VOC: A Comprehensive Guide
Unlocking the Hidden ROI of VOC: A Comprehensive Guide
Members Public

Discover how to unleash the true potential of your Voice of the Customer (VOC) program to drive tangible business value and growth.

Customer Experience
15 eCommerce Stats That Prove CX is a Growth Engine
15 eCommerce Stats That Prove CX is a Growth Engine
Members Public

Discover 15 eye-opening statistics that reveal how customer experience (CX) is the growth engine for eCommerce. Learn the impact of personalization, AI, omnichannel strategies, and more on revenue and customer satisfaction.

Removing the 'Pebble' to Reduce Customer Experience Friction Points
Removing the 'Pebble' to Reduce Customer Experience Friction Points
Members Public

Uncover the hidden "pebbles" eroding your customer experience. Learn how to use customer feedback and analytics to identify and remove friction points, boost loyalty, and engineer effortless experiences. Discover 7 strategies for proactive CX improvement.

Churn & Loyalty
The Beginner's Guide to Customer Experience Analytics
The Beginner's Guide to Customer Experience Analytics
Members Public

Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Customer Experience
Ecommerce Voice of Customer: A Comprehensive Guide
Ecommerce Voice of Customer: A Comprehensive Guide
Members Public

The best eCommerce customers have a high repeat purchase rate and leave positive comments. Say, a proportion of these high-repeat customers start to drop off. They’re buying less, then suddenly not buying at all. What’s happening? You’re not face-to-face with these customers, so you need a way

Customer Experience
Reduce Customer Churn with the Voice of the Customer (VoC)
Reduce Customer Churn with the Voice of the Customer (VoC)
Members Public

A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn –  lost revenue, tarnished reputation, and wasted effort.

Churn & Loyalty
Reporting ROI of CX: Top 3 Challenges and How to Solve Them
Reporting ROI of CX: Top 3 Challenges and How to Solve Them
Members Public

What steps can you take to measure the ROI of Customer Experience improvements? identifying the challenges to ROI reporting will make it easier to consistently report on the impact of CX projects. Whatever the context.

Customer Experience