Aphinya Dechalert

Every business has a story. What’s yours? 💡 Software dev turned technical writer and marketing engineer, specializing in SEO and lead generation.

Removing the 'Pebble' to Reduce Customer Experience Friction Points Members Public

Uncover the hidden "pebbles" eroding your customer experience. Learn how to use customer feedback and analytics to identify and remove friction points, boost loyalty, and engineer effortless experiences. Discover 7 strategies for proactive CX improvement.

Aphinya Dechalert
Aphinya Dechalert
Churn & Loyalty

The Beginner's Guide to Customer Experience Analytics Members Public

Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Ecommerce Voice of Customer: A Comprehensive Guide Members Public

The best eCommerce customers have a high repeat purchase rate and leave positive comments. Say, a proportion of these high-repeat customers start to drop off. They’re buying less, then suddenly not buying at all. What’s happening? You’re not face-to-face with these customers, so you need a way

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

Reduce Customer Churn with the Voice of the Customer (VoC) Members Public

A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn –  lost revenue, tarnished reputation, and wasted effort.

Aphinya Dechalert
Aphinya Dechalert
Churn & Loyalty

Reporting ROI of CX: Top 3 Challenges and How to Solve Them Members Public

What steps can you take to measure the ROI of Customer Experience improvements? identifying the challenges to ROI reporting will make it easier to consistently report on the impact of CX projects. Whatever the context.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience
Consumer doing ecommerce shopping trapped in a glass barrier

The Customer Experience Cost: How Bad Experiences Cost Your Business Big Money Members Public

Friction in customer experience can lead to churn and lower transaction spend. Discover how to use Voice of the Customer data and technology to identify CX enhancements that drive sales growth, while reducing costs.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience

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